Published:
Coveting the Latest Clutch? Bid on a Bag and Help Fight Ovarian Cancer
NEW YORK, May 28 /PRNewswire/ -- Electrolux,Europe's leading premium
appliance brand, and Kelly Ripa have teamed up for a charity auction featuring
a stylish collection of designer handbags from Ripa's personal collection. All
proceeds will go to help fight ovarian cancer. The bags were featured in
"Kelly's Bags," a fun, first-of-its-kind online game that captured the
imaginations of 40,000+ women this spring while helping to raise funds for The
Ovarian Cancer Research Fund.
The auction features items from Kelly's Bags -- donated by some of today's
hottest handbag designers including Elliott Lucca, Gustto, Lucy's Luxuries,
Kara James, Cate Adair, LaCroix Designs -- and will be live on eBay until 5pm
EDT on Friday, June 6.
A Cate Adair "Viola" black clutch, which Ripa wore for her recent "Late
Show with David Letterman" appearance, is among 16 other bags being auctioned,
including this season's most talked about bag, the Gustto "Crocetta."
All proceeds from this handbag charity auction will benefit The Ovarian
Cancer Research Fund.
Ripa had this to say about the benefit auction: "Ovarian cancer affects
thousands of women and their families each year. I am proud to team up with
Electrolux to support The Ovarian Cancer Research Fund. Together, we're
committed to raising $500,000 over the next two years to help fund research to
fight ovarian cancer."
Visit electroluxappliances.com to learn more about how you can bid on
Kelly's Bags on eBay and help raise funds for Ovarian Cancer Research Fund
(OCRF).
About The Ovarian Cancer Research Fund
The Ovarian Cancer Research Fund (commonly known as OCRF) seeks to support
patients and their loved ones in understanding ovarian cancer and its
treatment. OCRF also funds the research that will improve chances for early
diagnosis, giving hope to patients, families and friends.
About Electrolux
Electrolux is a new line of premium appliances fromEurope's leading
premium appliance brand. Electrolux appliances have been used in fine European
homes and restaurants for over 70 years and are now available inNorth
America. The stylishly designed line of appliances boasts a distinctive look
with a curved-front design and signature blue LEDs. Plus, first-in-its-class
features such as a Perfect Turkey(TM) button or a new Induction Hybrid Cooktop
that boils water in 90 seconds. To learn more, visit electroluxappliances.com.
About Kompolt
The original online auction agency, Kompolt (www.kompolt.com) is the
highly regarded marketing agency that concentrates on promoting brands and
building brand trust through high-profile, high-value charity auctions through
the eBay Giving Works program, powered by MissionFish. Non-profits, agencies,
and top brands turn to Kompolt to design, create and manage the eCommerce
segments of their Cause Marketing and other promotional campaigns.
Contact:
Meghan Ackerson
212-445-8170
mackerson@webershandwick.com
SOURCE Electrolux
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily News
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