Serena & Lily Introduces New Collection of Baby Gifts

SAN FRANCISCO, May 28 /PRNewswire/ -- Serena & Lily, the premier children's linens and homewares company, has introduced a new collection of baby gifts that will take the stylish interior design company's products outside the bedroom and on to the streets.

In addition to the 25 existing nursery crib bedding collections, and 15 child bedding collections in their current catalog, Serena & Lily is introducing a range of choices for the perfect baby gift: a newborn gift set, a stylish sling, gorgeous stroller blankets, signature stuffed animals and a new take on the traditional Moses basket. All of the new items will come beautifully packaged and be available in stores nationwide and on their website (http://www.serenaandlily.com) in June, 2008. The new gift line includes:

-- Market Sling

Made from 100% organic cotton, the stylish Market Sling features gorgeous hand-embroidery on the outside with cozy soft cotton-interlock lining. It has a streamlined design -- one seamless piece of fabric -- for a sleek look and a snug, secure fit. This is the sling that can be considered a part of your wardrobe. The sling comes in three sizes (Small, Medium and Large) and three styles -- Grass/ Marigold, Cloud/Petal and Flax/Sky Blue*. The Market Sling has a suggested retail price of $129. (*Note in the Flax/Sky Blue style only the lining is 100% organic.)

-- Take-Me-Home Gift Set

The perfect outfit to bring baby home from the hospital! The gift set is both practical and stylish and includes: newborn gown with drawstring close and fold-over cuffs, a matching hat and swaddling blanket, all made from white 100% organic cotton with sweet crochet trim, embroidery and darling tassels. The set comes packaged in beautiful Newborn Keepsake Box, complete with photo frame and journaling space inside the lid. Available in three styles: Punch, Indigo or Grass. The Take-Me-Home Gift Set has a suggested retail price of $88.

-- Serena & Lily Friends

Serena & Lily's sweet signature "stuffies" are made from corduroy with fabric appliqué and hand-embroidery. Sure to be any child's "friend" for life, Serena & Lily Friends are available in three styles: Bunny, Lamb & Bear. Serena & Lily Friends have a suggested retail price of $48.

-- Sausalito Basket

Inspired by the bags used by the sailboats near their design studio in Sausalito, CA, the Sausalito Basket is a completely new take on the traditional Moses Basket. Still the perfect resting/napping spot for baby when not in the crib, the Sausalito Basket also transforms into the perfect toy storage basket or beach tote once the baby is grown. While traditional Moses Baskets are woven from palm leaf like a basket, this is made from heavy-weight cotton duck, with contrast canvas trim and rope handles. Each includes a padded bumper and fitted sheet made from 230-thread-count cotton sateen, and a mattress pad. The Sausalito Basket comes in three different colorways, Chocolate/Chambray, Ruby/Sunshine and Sprout/Cloud, and retails for $289.

-- Stroller Blankets

The perfect on-the-go blanket for around town or snuggling at home, the Stroller Blanket features gorgeous Serena & Lily designs on one side and thick, soft, ultraplush fabric on the reverse. The Stroller Blankets come in three styles:Jordan (pale aqua with lemon/lime circle cut-outs), William (white sateen with pumpkin stitching and chambray trim) and Harper (melon/shell pink sateen with floral cut-outs). The suggested retail for the Stroller Blanket is $68.

Rounding out the gift collection is Serena & Lily's book, Nursery Style, published by Chronicle Books. Nursery Style is a beautiful, practical guide that helps expectant moms design a one-of-a-kind nursery. Whether your style is modern, classic, vintage or eclectic co-founders Serena Dugan and Lily Kanter offer useful advice and hundreds of inspirational photos to help you to create a nursery that reflects your personality and style. With a forward written by Kate Spade and endorsements from celebrities like Jennifer Garner and Elizabeth Vargas, Nursery Style is currently available online at http://www.serenaandlily.com and in bookstores.

About Serena & Lily

Lily Kanter met Serena Dugan in October of 2003 and the idea to form a new company blossomed within an hour of knowing each other. Serena & Lily officially launched in mid-2004 quickly becoming a favorite of A-list celebrities. The pair has authored a book on design titled Nursery Style that is available from Chronicle Books.

Serena & Lily is under-girded by a strong social mission. In addition to their pledge to donate a small percentage of profits to carefully chosen causes, the company aims to be a leader in modeling how corporations -- especially small, quickly growing ones -- can make an impact by leveraging their business and customer base in new and innovative ways. In addition to financial and product contributions, Serena & Lily also supports Baby Buggy with fitted crib sheets and bumper donations, Quilts for Kids with fabric overruns, and factories around the world that go beyond minimum standards and bottom lines. They are now in discussions with several other non-profits to create new, mutually-beneficial programs as the company grows. Powered by this larger activism, and a hands-on approach to giving, the partners are committed to "making the world a better place, one baby at a time."

To buy product online or find one of the 400 Serena & Lily retailers in the U.S. andCanada, or to learn more about their style and design book Nursery Style (Chronicle Books), please visit: http://www.serenaandlily.com.

SOURCE Serena & Lily

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