Dow Jones Introduces Enhanced Business Semantic Management Tool, Synaptica

With Synaptica, organizations can standardize their corporate vocabularies to streamline product development, regulatory compliance and risk mitigation. The software connects professionals with their companies' information assets and also supports online collaboration, governance and workflow management. The latest upgrades, made in response to enterprise customer requests, offer easier integration capabilities and an improved user experience, including:

    -- Semantic Web standardization and Web services integration: Clients can
       integrate informal social tagging with structured enterprise vocabulary
       management.
    -- Expanded reporting functionality: In addition to CSV, HTML and XML
       formats, users can now create reports in Microsoft Word and Excel, for
       easier, more flexible information-sharing.
    -- Enhanced adding and editing of term relationships: Simple drag-and-drop
       editing with side-by-side windows makes managing and editing vocabulary
       hierarchies much easier, eliminating the need for multiple screens.
    -- Online help and user guides: Users are now able to quickly and easily
       access Synaptica User and Administrative Guides directly from the
       application instead of downloading PDFs.
    -- Improved global term editing: Clients save time finding, creating and
       editing multiple terms with a new one-step process.

Dennis Cahill, senior vice president and chief product officer, Dow Jones Enterprise Media Group, said, "Competitive advantage is gained when professionals can uncover opportunities early and act immediately, but that can be difficult if information is hidden among multiple content sources throughout the organization. Synaptica helps professionals make connections quickly by offering enterprises categorized information that connects employees to all of a business's information assets while creating greater value from diverse data sources. The latest upgrade helps professionals see critical information in context, draw references and make decisions that impact their organization's success."

Synaptica makes it easier for knowledge managers, taxonomists, content managers, Web developers and IT professionals to collaborate and manage structured vocabularies including taxonomies, thesauri and ontologies. With Synaptica, data can be surfaced, shared and reused across applications, enterprises and community boundaries. The tool adds structure to information assets, making it easier for information to be shared globally for online publishing, pharmaceutical, financial, government, high-tech, eCommerce and consulting clients.

Dow Jones Client Solutions provides a wide variety of organizations with taxonomy management solutions including Synaptica. In addition, the group's global team of taxonomy experts licenses and integrates pre-built taxonomies, builds and customizes content management solutions to suit information needs and provides strategic advice on taxonomy development. Consultants work with clients on a modular basis in the key project phases of assessment, design, delivery, adoption and maintenance.

For more information about Synaptica, visit www.dowjones.com/clientsolutions or to learn more about the Dow Jones Enterprise Media Group, visit www.solutions.dowjones.com.

ABOUT DOW JONES

Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

SOURCE Dow Jones & Company

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