Published:
Avon and James Bond Franchise Introduce Signature Bond Girl 007 Women's Fragrance
NEW YORK, May 23 /PRNewswire/ -- Avon Products, Inc. today announced a
collaboration with the James Bond entertainment franchise, property of Danjaq
LLC and Eon Productions, to create a new signature Bond Girl 007 women's
fragrance, bringing the confident allure of cinema's sexiest icons toAvon
consumers worldwide. British actress Gemma Arterton, who plays the role of
Agent Fields in the upcoming Bond film, will be the face of the new fragrance.
She will appear in TV and print advertising when Bond Girl 007 launches
globally in October 2008 in conjunction with the worldwide release of "Quantum
of Solace," the 22nd film in the Bond franchise, which is the largest and
longest running movie franchise in history.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080523/NYF002 )
"I'm thrilled to be working with two such iconic and established brands,"
said Gemma Arterton. "The Bond Girl 007 fragrance embodies everything a Bond
Girl represents -- intelligence, sexiness and confidence."
"As part of our on-going alliance strategy, we strive to bring unique
equities toAvon and James Bond provides an unparalleled partnership
opportunity. The iconic Bond girls are one of the most widely known aspects
of the films -- they're empowered, feminine and glamorous, so we're extremely
pleased to capture that essence in our newest fragrance," said Geralyn Breig,
Senior Vice President and Brand President forAvon.
Tracy Haffner, Vice President, Global Marketing added, "Our strategy in
the fragrance category is to build a strong portfolio through unique and
exciting partnerships. Aligning with the James Bond franchise gives us such a
great platform to develop a beautiful fragrance and connect with women
worldwide."
Keith Snelgrove, Sr. Vice President of Global Business Strategy at Danjaq
LLC stated, "This was the perfect collaboration for two globally recognizable
companies. By partnering withAvon to create a fragrance, we're able to bring
a piece of the Bond Girls represented in our movies into the lives of women
all over the world."
The fragrance, created by Firmenich, evokes the glamour, confidence and
sensuality of the famous femmes fatale of the Bond franchise. The scent is a
sexy cocktail of velvety florals, cool freshness and warm woods. It features
top notes of velvety white peach and orange blossom followed by mid-notes of
jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere
wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle
reminiscent of a woman's body. The cap is a stealthy homage to a Bond spy
gadget.
The fragrance will be featured in theAvon brochure, which is distributed
through over 5 millionAvon Representatives around the globe, as well as on
the company's website. It will be supported by print and TV advertising in
Avon's top markets throughoutNorth America,Europe andLatin America.
About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has
produced twenty one James Bond films since 1962, including CASINO ROYALE. The
James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up
the most successful franchise in film history and include the recent
blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough and
Die Another Day. EON Productions and Danjaq, LLC, are affiliate companies and
control all worldwide merchandising of the James Bond franchise.
AboutAvon
Avon, the company for women, is a leading global beauty company, with $10
billion in annual revenue. As the world's largest direct seller,Avon markets
to women in more than 100 countries through 5.4 million independent Avon Sales
Representatives.Avon's product line includes beauty products, fashion
jewelry and apparel, and features such well-recognized brand names as Avon
Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn
more aboutAvon and its products at www.avoncompany.com.
SOURCE Avon Products, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: ,HOU,REA,ENT,PDT,CON,WOM,NY-Avon-007GirlPerfum
_ _Is your favorite bookmark site missing?
Ask for it.
Search News
Daily News
