Published: May 22, 2008
ENGOBI(TM), First Caffeine-Infused Chip, Grabs 'Ax,' Heads Down to Florida
NEW YORK, May 22 /PRNewswire/ -- Fresh off an explosive,New York City
sampling wave, the ENGOBI(TM) Girls are hitting the road, bringing ENGOBI --
the love child of caffeine and snack chips -- toJacksonville May 25-26 and to
Gainsville May 27-28. Along with samples of the market's first
caffeine-infused munchie, the ENGOBI girls will give the Sunshine State's
Guitar Hero(TM) aficionados the chance to play the game with friends alongside
the ENGOBI tour van.
The ENGOBI girls will bring on the noise, bring on the crunch at
Jacksonville venues ranging from the city's trolley stations to the east side
of the River Walk to Metropolitan Park. Gainsville residents in search of a
crunchy, flavor-packed pick-me-up should look for the ENGOBI van around town
at hot local locations, including the Hippodrome State Theatre and Gator'cade.
"ENGOBI is rocketing offNew York City shelves as soon as it's stocked,"
says Mark Singleton, VP of Rudolph Foods, the maker of ENGOBI. "When we saw
the way typically jaded New Yorkers were reacting, we knew it was time to pack
up the ENGOBI van and give crunch lovers outsideManhattan the chance to tank
up on the tastiest, crunchiest energy source around."
As the ENGOBI girls make their way down the Coast (see their complete,
nine-city itinerary at http://www.engobi.com/engobi-tour/events/), they'll be
blogging from the van each day about the cities they're visiting and the
people they meet. "If the ENGOBI girls, our high-octane snack chips or guitars
don't perk you up, I'm not sure you have a pulse," Singleton declared. "With
ENGOBI, couch potatoes just earned a place on the endangered species list."
According to Singleton, a 1.5-ounce, single-serving bag of ENGOBI contains
approximately 140 milligrams of caffeine -- about 60 milligrams more than a
can of most popular energy drinks. The latest entry in the functional foods
category, ENGOBI will be distributed nationwide through convenience stores and
select grocery stores. High-energy ENGOBI is sold in 1.5-ounce, single-serving
bags, with a manufacturer's suggested price of $1.29 per bag.
About Rudolph Foods
Rudolph Foods Company, Inc. is one of the world's largest suppliers of
branded and private-label snack products, with plants inOhio,Georgia,Texas
andCalifornia. Rudolph is solely dedicated to providing its customers with
the best quality products and the highest levels of customer service at the
best price. For more information or to order ENGOBI, please call 1-800-241-
7675, or visit http://www.ENGOBI.com.
PRESS CONTACT:
For more information, or to schedule an interview with a member of the
ENGOBI team, please call or email Melody Townsel at Fusion PR at 214-244-1072,
or melody@townsel.com.
Photos, Graphics, Electronic Press Kit Available @ http://www.engobi.com.
SOURCE Rudolph Foods Company, Inc.
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