Published:
BACK TO SCHOOL FINANCE 101: Don't Send Your Children Back to School With Holes in Their Wallets!
ANAHEIM HILLS, Calif., May 21 /PRNewswire/ -- With identity-theft and
credit card fraud concerns rising,California-based Kena Kai wants to educate
students about a new high-tech way to protect their credit cards. Kena Kai
designs the patent-pending, and Government certified, DataSafe(R) Wallet line
that utilize multiple layers of radio-frequency (RF) shielding material to
protect the millions of new wireless "contactless credit cards" that will be
issued to students this year. A thief today does not even have to physically
touch your student's wallet to steal their information anymore!
Credit cards have become an integral part in today's campus life. With
the recent introduction of credit cards and passports that contain an
electronic wireless chip, sometimes referred to as an RFID (radio-frequency
identification) chip, these critical and very personal tools in our daily life
are now at risk. With most advances in technology come tradeoffs and this is
no exception. While these new cards and passports offer greater convenience
they are also open to "skimming" -- the wireless access and/or copying of
personal information stored on these cards -- from a distance. Researchers
from the University of Massachusetts have shown that they could access a
credit card user's name, the number and the expiration from more than twenty
feet away -- through their clothing and ordinary wallets!
"Even though there are inherent security measures built into these new
'contactless credit cards' and ePassports, we recognize the public's concern
regarding identity-theft and 'tracking,' and have designed these stylish
wallets with multiple layers of RF shielding material that completely blocks
unwanted access to the user's personal information," offered Geb Masterson,
president of Kena Kai. "Without the DataSafe shielding technology your
information is accessible to any hacker," added Masterson.
The researchers claim that nearly 20+ million radio-frequency
identification (RFID) credit cards in circulation today could be vulnerable to
skimming attacks, which could harvest names and credit-card details from the
cards of passersby. A skimming attack uses a normal reader, or one that has
been enhanced to read cards from a greater distance, to grab unencrypted data
from the card.
"Without even removing their cards from wallets or pockets, consumers can
potentially see their privacy and security compromised," Ari Juels, an author
of the University of Massachusetts' paper and researcher at RSA Labs, stated
in a blog post. "A scanner in a crowded subway station might surreptitiously
harvest credit-card data from passersby."
The new DataSafe Collection will retail between $50 and $200. The
Collection will be available in fine Italian leathers and rugged ballistic
nylons. The current collection of wallets can be found at
http://www.kenakai.com.
With a distinctive combination of style and innovation, Kena Kai designs
"The World's Safest Wallets(TM)." Full-color photos and information for the
full DataSafe product line can be obtained by emailing Nelleke Masterson at
nelleke@kenakai.com.
Contact: Nelleke Masterson, 714.782.7387, nelleke@kenakai.com
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE Kena Kai, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,FAS,EDU,HED,FIN,CPR,HTS,CHI,PDT,CA-Kena-Kai-DataSafe
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