Published:
Italian Soccer Federation Assigns Worldwide Licensing to IMG
Italian Soccer Federation Assigns Worldwide Licensing to IMG
Defending FIFA World Cup Champions "Azzurri" Team Partner With IMG for Multi-Year Deal Covering Global Consumer Products, Publishing and Promotions


The Italian National Soccer Federation announced today
a multi-year strategic partnership with IMG to develop a worldwide consumer
products licensing program for the famous Squadra Azzurra soccer team,
winner of four FIFA World Cups and current defending champions of the
prestigious FIFA title.
"This is an important step in the commercial development of the Italian
National Soccer Team as a real global sports brand," said Giancarlo Abete,
President of the Italian Federation. "We are one of the most titled and
successful teams in world soccer and we believe it fundamental to
consolidate links with our worldwide fan base and satisfy market demand
through a specific brand licensing program that represents our values and
our unique football heritage. IMG, with its global presence and experience
managing prestigious sports brands, is without a doubt the company best
positioned to execute this objective."
"The Azzurri are not only the defending FIFA World Cup Champions, but one
of the most successful teams in football history and consequently one of
the absolute marquee properties in world soccer," said Bruno Maglione, IMG
Executive Vice President and Co-Managing Director of IMG Worldwide
Licensing. "Representing the world's best team in the world's biggest sport
is obviously something we find very appealing and we look forward to a very
successful partnership with the Italian Federation."
Under the multi-year agreement, IMG will partner with the Italian
Federation to license and market the Italian National Team across a wide
variety of product, publishing and promotional categories.
About the FIGC
The Federazione Italiana Giuoco Calcio (FIGC) was founded in 1898 and
recognized by FIFA to become one of the UEFA's charter members in 1954.
Team Italy is one of the most titled federations in world football having
won 4 FIFA World Cups ('34, '38, '82 and '06), 1 UEFA European Cup ('68),
and holding many other international honours at all levels. Last 2nd April
2007 Giancarlo Abete became its 28th president.
About IMG
IMG is the world's premier sports, entertainment and media enterprise.
Operating in 30 countries, IMG's diverse businesses include: consulting
services; event ownership and management; fashion events and models
representation; licensing; golf course design; and client representation in
golf, tennis, broadcasting, speakers, European football, rugby, cricket,
motor sports, coaching, Olympic sports and action sports. IMG Academies
are the world's largest and most advanced multi-sport training and
educational facilities, delivering world-class sports training experiences
to more than 12,000 junior, collegiate, adult, and professional athletes
each year.
Forstmann Little & Co. purchased IMG in 2004.
More information is available at www.imgworld.com.
Copyright © 2008, MarketWire
Copyright © 2008, NewsBlaze,
Daily News
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