EyeWonder Demonstrates Online Ad Success

The analysis of more than 275 online advertising campaigns contained in Dynamic Logic's MarketNorms(R) database found that campaigns served through EyeWonder demonstrated the highest in-page performance compared to campaigns powered by DoubleClick, PointRoll and Eyeblaster across the top five measured key brand metrics, which include aided brand awareness, online ad awareness, brand favorability, message association and purchase intent.

"This analysis once again validates that campaigns using our technology and services deliver better results than our competitors," said John Vincent, CEO of EyeWonder. "While others in the industry grapple with consolidation, we remain focused on delivering the most innovative solutions and services to help agencies remain creative and deliver the strongest results in the industry for the brands they support."

According to the analysis, performance of in-page rich media and video ads leveraging EyeWonder's technology demonstrated higher increases in aided brand awareness, message association, and brand favorability than campaigns delivered by DoubleClick, PointRoll and Eyeblaster.

    Drilling deeper into the findings, in-page ads using EyeWonder:
    -- Increased aided brand awareness 8.8 percentage points - significantly
       stronger performance than the nearest competitor's 2.4 percentage-point
       increase.
    -- Generated awareness of the brand message among 6.7 percent of ad
       viewers who otherwise would not have been aware. Competitors, when
       measured in the same way, positively impacted only 1.3 percent to 2.3
       percent of ad viewers in terms of message association.
    -- Raised brand favorability by 4.2 percentage points while competitors'
       impact ranged from 0.2 to 1.5 percent.
    -- Topped two out of three competitors in increasing purchase intent.
    -- Increased purchase intent 3.1 percentage points. Competitors, when
       measured in the same way positively impacted only 0.3 to 1.0 percentage
       points.

A whitepaper with more in depth coverage of the findings of this analysis and the EyeWonder solutions and services responsible for the strong performance can be found at http://www.eyewonder.com/resources_insights.php.

About EyeWonder, Inc.

EyeWonder is a pioneer and innovator in Interactive Digital Advertising, providing clients with the technology, experience and industry expertise to advance their brands. The company's solutions and services are used by the world's top agencies and brands to universally deploy interactive advertising campaigns across online and emerging digital platforms. For more information, please visit http://www.eyewonder.com.

SOURCE EyeWonder, Inc.

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

Tags: Computers and Electronics, High Tech, georgia

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