Published:
International Speedway Names StubHub as Its Preferred Fan-to-Fan Ticket Marketplace Partner
Six ISC Racetracks to Initially Participate in New Partnership


International
Speedway Corporation (NASDAQ: ISCA) (OTCBB: ISCB) ("ISC") and StubHub today
announced a partnership naming StubHub as the Preferred Fan-to-Fan Ticket
Marketplace of ISC and six of its wholly owned and/or operated motorsports
facilities including Daytona International Speedway, Homestead-Miami
Speedway, Phoenix International Raceway, Kansas Speedway, Richmond
International Raceway, and Michigan International Speedway. Financial
terms of the agreement were not disclosed.
StubHub partnered with ISC earlier this year to serve as the Preferred
Fan-to-Fan Marketplace for events during DIRECTV Speedweeks and the 50th
running of the DAYTONA 500. Under the terms of the new agreement, StubHub
will receive a direct endorsement from each track through a variety of
promotional elements, as well as on-site will-call booths at selected
tracks for last minute transactions during the week leading up to each race
weekend. In addition, StubHub will have a prominent presence on
ISC-operated websites and will receive on-site branding at selected
ISC-operated events though SprintVision portable video screens. StubHub
will help promote ISC events through banner placements and logos on
StubHub.com's homepage and motorsports pages, as well as through
direct-to-consumer marketing initiatives. Finally, StubHub will create
exclusive
co-branded landing pages for each event being held at the participating
facilities, offering race fans additional opportunities to buy and sell
tickets for ISC events.
"Delivering the highest level of customer service, including ticket buying
flexibility, is paramount to the success of our business," said ISC Vice
President and Chief Marketing Officer, Daryl Q. Wolfe. "Our initial
partnership with StubHub for the 50th running of the DAYTONA 500 provided
race fans an unparalleled ticket buying experience by offering the utmost
in choice and service for this historic event. By expanding our
relationship, we are able to extend this service to more of our race fans
across the country, providing them with StubHub's safe and convenient
ticket marketplace."
"We are very excited to partner with one of the preeminent organizations in
all of motorsports. Race fans can feel confident buying or selling ISC
event tickets on StubHub, as they benefit from the widest selection of
tickets and our FanProtect guarantee," said Danielle Maged, Head of Sports
Partnerships & Business Development. "With StubHub's fan-centric approach,
the end result offers a tremendous opportunity for people to catch an
otherwise 'sold-out' event."
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy and
sell tickets to tens of thousands of sports, concert, theater and other
live entertainment events. StubHub reinvented the ticket resale market in
2000 and continues to lead it through innovation. The company's unique
online marketplace, dedicated solely to tickets, provides all fans the
choice to buy or sell their tickets in a safe, convenient, and highly
reliable environment. All transactions are processed and delivered by
StubHub and backed by the company's FanProtect Guarantee. Company partners
include the New York Yankees, Chicago Bears and the University of Southern
California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA
complemented with music artists like Madonna and companies such as ESPN and
American Express.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub,
visit www.stubhub.com.
About International Speedway Corporation:
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as
well as numerous other motorsports-related activities. The Company owns
and/or operates 13 of the nation's major motorsports entertainment
facilities, including Daytona International Speedway® in Florida (home of
the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan
International Speedway® located outside Detroit; Richmond International
Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near
Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix
International Raceway® in Arizona; Chicagoland Speedway® and Route 66
Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in
Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen International® in New York. In
addition, ISC is a limited partner with Group Motorisé International in the
organization and promotion of certain events at Circuit Gilles Villeneuve
in Montreal, Canada.
The Company also owns and operates MRN® Radio, the nation's largest
independent sport radio network; the DAYTONA 500 Experience(SM), the
"Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official
attraction of NASCAR®; and Americrown Service Corporation, a subsidiary
that provides catering services, food and beverage concessions, and
produces and markets motorsports-related merchandise. In addition, ISC has
an indirect 50 percent interest in a business called Motorsports
Authentics®, which markets and distributes motorsports-related
merchandise licensed by certain competitors in NASCAR racing. For more
information, visit the Company's Web site at www.iscmotorsports.com.
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