Published:
New Study Answers Key Questions About the Sexes and Relationships
DEERFIELD, Ill., May 16 /PRNewswire/ -- Is it OK to hit on your friend's
sister? Should you tell the truth about past relationships? Does your drink
choice enhance your social magnetism?
With a certain highly anticipated "chick flick" set to hit theaters May 30
-- and a national tide of pink cocktails expected to follow -- Canadian
Club(R) Whisky (CC) is helping men get answers to some questions that are
common topics of bar conversation. CC commissioned a survey of 515 American
men and women to find out what the sexes really think about relationships and
each other and to remind men that they can count on classic whisky cocktails
to express masculine sophistication and style.
Do Men Have to Go to "That" Movie?
Many women are eagerly awaiting the opening of the movie that inspired the
pink martini trend, but 41 percent of men surveyed said they "would not be
caught dead at that movie." Some men may give in and go anyway. However,
should one find himself pressured into attending, he needn't feel pressured to
follow the pink drink fad at the bar afterward. A classic drink in a rocks
glass is more likely to get women's attention since 43 percent of women
surveyed said men with such drinks in hand are more "masculine and
sophisticated."
"Men don't have to compromise at the bar -- they can take a stand and look
sophisticated by choosing a classic cocktail, like a CC Manhattan, an Old
Fashioned or a CC and Ginger," said Mike Ginal, Canadian Club brand manager.
"Canadian Club is encouraging men to reaffirm their masculinity and not be
swept up with the next big flavored-cocktail trend. And as they enjoy their
classic cocktails, they can now be armed with information that might help them
with the ladies."
Do Manners Make the Man?
There's no question some women are attracted to "bad boys" -- rebels who
don't follow conventional rules. But it turns out that good manners could
actually help men get dates, with 86 percent of women saying "men with good
manners are more physically attractive than those without manners."
The survey also revealed that one of the most offensive "bad manners" that
can erase a man's appeal is hitting on a friend's sister, mom or other family
member, with 72 percent of women saying it is unacceptable to do so. Having a
"cheat sheet" of "permissible" celebrities to cheat with, if given the chance,
also gets a thumbs-down, with 85 percent of women and 75 percent of men saying
they do not have such a list.
How Much Does Money Count?
Good graces aren't everything. Bling speaks loud and clear, too. A total
of 60 percent of women say that women judge men on material possessions such
as cars, clothing and accessories. But men seem to be even more conscious of
material possessions, with 73 percent guessing that women are judging them on
such things.
Will He Call? Will She Answer?
And while 35 percent of male respondents admit to having taken a girl's
phone number with no intention of calling, it turns out that 46 percent of
women have given a guy a fake number anyway. Man up and take your chances.
Is It Crucial to Be "Hot"?
Men and women looking for trusting relationships shouldn't fret too much
over their looks. When it comes to being trustworthy, being "hot" appears to
be a liability, with 35 percent of men saying they trust average-looking
women, 31 percent saying they trust unattractive women and 26 percent saying
they trust good-looking women. Conversely, 25 percent of women say they trust
average-looking men, 22 percent say they trust unattractive men while only 13
percent trust good-looking men.
But looks seem not to matter to many, with 46 percent of women saying they
have dated someone they didn't find attractive, and 40 percent of men saying
the same.
What Does He/She Really Do at Work?
Do you know that old saying "Don't dip your pen in the company ink"?
Nearly half of men ignore it. A total of 48 percent of men said they have
dated a coworker, while 26 percent said they have had a one-night stand with a
coworker. By comparison, 43 percent of women have dated a coworker and just 16
percent admit to a one-night stand with someone from the office.
Guys, don't pretend to be an investment banker if exterminator is really
the gig. One quarter of men said they have lied to pick up someone at a bar,
while just 12 percent of women said they have done the same.
What Would Dad Do?
Sixty-nine (69) percent of men said they are proud to be compared to their
fathers. That's probably because two-thirds (68 percent) of Americans think
their Dad is or was cool. So CC couldn't help but wonder whether dad would say
no to the fruity, pink cocktail trend. Damn right, he would.
For recipes for classic whisky cocktails, visit
http://www.canadianclub.com.
Survey conducted by MARC Research by telephone in January 2008; margin of
error +/- 4.4 percent; sample size: 515 men and women 21 and older inthe
United States.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all
corners of the globe call for our brands, including Jim Beam(R) Bourbon,
Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's
Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R)
Bourbon, Starbucks(TM) Liqueurs and Clos du Bois(R) Wines. Beam Global
Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer
brands company with annual sales exceeding $8 billion. For more information
on Beam Global Spirits & Wine, its brands, and its commitment to social
responsibility, please visit http://www.beamglobal.com and
http://www.drinksmart.com.
Canadian Club(R) Blended Canadian Whisky, 40% alc./vol.
(C)2008 Canadian Club Import Company, Deerfield, IL
SOURCE Beam Global Spirits & Wine
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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