James Cameron and Vince Pace Speak at Prestigious Cannes Film Festival

The 3D Day included two topic panels that were combined into one long panel discussion, "New Dimensions for 3D: How Digital 3D Will Shape Movie Production and Distribution During The Next 20 yrs" and "New Technology Driving Digital 3D."

The panel proved invaluable to the industry as the long time misperceptions of 3D production were lifted as legendary and well respected Director, James Cameron, along with Cinematographer and CEO of PACE, Vince Pace, expressed the true realities of the technology, its integration, and the financial impact of stereoscopic film making. With most industry speakers touting a 20-40% monetary increase, Pace stepped up to the microphone and brought to the table Final Destination 4, which is currently in production utilizing the latest PACE/Cameron Fusion F23 System. Having budgeted only a 10% - 15% cushion, production is currently ahead of schedule and under budget.

Pace and Cameron went on to clear the air as to the number of available acquisition systems currently in market for immediate use on production. The current Fusion System line, the world's largest inventory of 3D systems, could easily service multiple high level feature films simultaneously. Both veterans stated that it is a matter of demand pushing the number of systems in the market, not the ability to actually produce them, and challenged film makers to join the revolution. PACE has the immediate ability to produce additional systems due to the internalized infrastructure of the proprietary technology.

Pace and Cameron have been working together since 1988 on the production of The Abyss. In 2001 Cameron came to Pace with the desire to build "the holy grail" of cameras. The challenge was to design a stereoscopic acquisition system that would reinvent the entertainment experience by providing imagery that mimics the human experience. The two thought leaders accomplished this feat by throwing out the mathematics that previously drove and hindered 3D production; replacing it with the creatively driven tool known today as the first camera in the Fusion System line -- blurring the line between having seen it and having been there.

About PACE

PACE is a global Creative Partnership Company most known for their contribution in revolutionizing the "Entertainment Experience" through FUSION 3D, the proprietary method of stereoscopic production that involves the entire production process from acquisition to post production. Leveraging the PACE/CAMERON FUSION System, co-developed with leading director James Cameron, PACE continues to provide audiences around the globe with "The Ultimate Experience," blurring the lines between what is real and what is Fusion 3D within virtually any content environment from sports to music to film and more.

PACE credits include groundbreaking projects such as Hannah Montana & Miley Cyrus: Best of Both Worlds concert film, U23D, AVATAR, Final Destination 4, Wild Ocean 3D, Ghosts of the Abyss, Aliens of the Deep, Spy Kids 3D, Missy Elliott music videos, and Journey to the Center of the Earth 3D. PACE has also, nearly single-handedly, blazed the trail for the new genre of 3D sports exhibition as the only company with three live 3D broadcasts utilizing dynamic systems via fiber and satellite links. All three events partnered with the NBA. One live feed was sent to over 14,000Cleveland fans for the NBA Final Game #2.

About Skype

Millions of people every day use Skype software to communicate with others through free voice and video calls, as well as instant messages. Skype's 309 million registered users have made more than 100 billion minutes worth of free Skype-to-Skype calls. Many people also use SkypeOut or one of our global subscriptions to save money when calling landlines and mobiles at home and abroad. No longer bound to the computer, Skype conversations can also be had on a broad range of cordless handsets, mobile devices and other Skype Certified hardware. We've made it easy for Skype users to list and recommend their favorite local businesses to the rest of the community with SkypeFind. And even when you're fluent in Skype, there is always more to discover: Hundreds of third-party developers have created software plug-ins that make Skype even more useful. All of this makes Skype the leading global Internet communications company.

About The American Pavilion

The American Pavilion is the focal point for the American presence at the Cannes Film Festival. The Pavilion serves as a business and hospitality center for press, filmmakers, stars and industry professionals working in Cannes. The Pavilion's Student Programs host film, business and culinary students from around the world and gives them work-study opportunities at the festival.

For further information on The American Pavilion, please go to: http://www.ampav.com

SOURCE PACE

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