Ruder Finn/West Hired to Launch New Premium Organic Coffee Brand, Good Earth(R) Coffee

Ruder Finn/West Senior Vice President Lisa Novak will lead the strategic direction and execution of the public relations program for the national introduction of Good Earth Coffee's medium roast, dark roast and decaf blends. The program will include communications support in U.S. markets nationwide as well as sampling efforts and an online contest offering real life parenting survival tips.

"Ruder Finn's extensive experience in the food and beverage industry, specifically in the natural and organic beverage space, made them a clear choice," said Deborah Glasser, Director of New Product Development for The Good Earth Company. "Consumers are looking for healthy, environmentally friendly ways to enhance their lifestyle, and Good Earth Coffee delivers on all of these fronts. We are excited to enlist Ruder Finn in our efforts to bring this message to the general public."

Ruder Finn's launch campaign will kick-off this fall with a nationwide Good Earth "Mom's Morning Cup" contest that will engage women age 30 to 54 in the simple, everyday enjoyment of premium coffee. Hosted by a prominent author, the contest and supporting local events will provide moms with real life parenting tips and a great excuse to connect over steaming cups of Good Earth Coffee.

Ruder Finn/West Managing Director, Howard Solomon, welcomes the opportunity to expand the agency's award-winning food and beverage portfolio. "Our expertise working with the leading consumer brands is exceptional. We look forward to a successful launch of Good Earth Coffee," said Solomon.

About Ruder Finn, Inc.

Ruder Finn is a leading independent communications, counseling and services Agency with more than 60 years of experience. The Ruder Finn Group maintains offices inBoston,Chicago,Los Angeles,New York,San Francisco, Washington,London,Paris, andJerusalem.Asia Pacific offices includeSydney, Beijing,Guangzhou,Hong Kong,Shanghai andSingapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe andLatin America. The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit: www.ruderfinn.com

About Good Earth Coffee

Good Earth(R) Coffee is a premium indulgence created for everyday coffee lover enjoyment. Made with USDA certified organic ingredients, Good Earth's Sienna, Mystic and Sedona blends are produced with the finest grade 100% Arabica coffee beans, hand-picked inAsia,Africa andSouth America. The team behind Good Earth Coffee takes great care to ensure the purity and authenticity of every delicious cup. Good Earth Coffee is owned by the Tata Group, the largestIndia-headquartered multinational inNorth America. The Tata Group also owns the Tetley and Good Earth brands of tea. To learn more about Good Earth Coffee or find out where to purchase in your area, visit www.goodearthcoffee.com .

     Press Contact:
     Howard Solomon
     Ruder Finn
     415-348-2733
     solomonh@ruderfinn.com

SOURCE Ruder Finn, Inc.

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Copyright © 2008, NewsBlaze, Daily News

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