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IBM Signs Services Deals With Clients in Brazil
IBM Signs Services Deals With Clients in Brazil

IBM (NYSE: IBM) today announced it has signed
services agreements in Brazil with a major entertainment company and a
development bank. The agreements include:
-- The Rede Brasil Sul de Comunicacao (RBS) Group - A major entertainment
enterprise in Brazil selected IBM to implement a Networked Interactive
Content Access (NICA) solution. This solution, developed by IBM, is used
for digital file management of printed and on-line media content. The RBS
Group is the first Brazilian company to acquire the solution, which will
include a twenty-four-hour IBM support service. The NICA solution from IBM
is already in use worldwide at other large media groups.
NICA accelerates interaction between all production steps of a
publishing medium. Picture requests are entered into the system and
sent to the photographers, who create the images and upload them into
NICA. The solution will integrate both the agenda and editing systems
of the newspaper or media site. The software program will also
centralize and integrate all picture files of the Group, so that
whenever a picture is retrieved from the records, the journalist or
photographer will also be able to know when it was used, on which
occasion and for which of the eight RBS newspapers and sites. The
agreement was signed during the first quarter of 2008.
-- Banco Nacional do Desenvolvimento Econômico e Social (BNDES) - IBM
signed an agreement with BNDES for access to IBM's alternative data
processing center to assist in disaster recovery, as well as, security
services for the collection, delivery and custody of BNDES's external
security tape library. BNDES's mission is to promote Brazil's development
by boosting the Brazilian economy's competitiveness, prioritizing the
reduction of both social and regional inequalities, and maintaining and
creating employment opportunities. The agreement is for twenty-four months
and R$8,450,000 (BRL currency). It was signed in the second quarter of
2008.
"These services agreements reflect the strength of IBM's global business
model and our unmatched track record in business and IT transformation,"
said Gonzalo Escajadillo, general manager, Global Technology Services, IBM
Latin America. "Brazil is a key growth market for IBM and we are uniquely
positioned to effectively integrate local and global capabilities to help
our Brazilian clients succeed."
IBM recently reported that during the fourth quarter of 2007, the company
generated sixty-five percent of its business outside the United States.
Today's agreements further indicate that IBM's strategic focus on
delivering technology and services to growth markets, such as countries in
Central and South America, is gaining momentum.
In 2007, IBM reported that BRIC countries -- Brazil, Russia, India and
China -- represented twenty-two percent of IBM's revenue base.
About IBM
For more information, visit www.ibm.com/services or www.ibm.com/br/pt.
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