Published:
TechWeb's Interop Las Vegas 2008 Confirms Strength of Business Technology Market
SAN FRANCISCO, May 13 /PRNewswire/ -- The recent conclusion of TechWeb's
Interop Las Vegas 2008, generated great momentum and has propelled the
international brand, continuing to drive the growth and innovation of the
business technology market. This year's buyer attendance on the Interop Las
Vegas show floor was a direct result of the 25% increase in exhibitors, which
included 170 first time companies to the event this year, confirming Interop
is the place for business technology communities to come together. Interop
gathers the industry's leaders for a look into today's most critical topics
and will be happening next inNew York, September 15 - 19, 2008, at the Javits
Convention Center.
The event this year featured an expanded lineup of programs for IT and
business decision-makers. For the first time, Interop Las Vegas 2008 was
collocated with Software 2008 and the Computer Security Institute Security
Exchange (CSI SX). These strategic collocations enriched the leading business
technology event, offering one location to experience the full range of IT
solutions including software as a service, sustainability, mobility, and
virtualization.
"Last week was an incredible week for business technology, despite
concerns about a weakened economy," said Interop General Manager Lenny
Heymann. "The success of the event proves Interop is the choice platform to
see the market and bring the technology community together. We're thrilled
with the turnout and are excited aboutNew York in a few months."
Interop featured a diverse array of exhibitors and expanded program
elements. Energy Camp gathered the industry's stakeholders together to discuss
the importance of energy conservation and utilizing Green IT solutions and
methods. In addition, the Interop Unconference offered attendees the
opportunity to direct the discussion around the future of Web operations,
security, virtualization, and mobility. These new additions allowed the
attendees to drive the content and conversation in an informal and interactive
environment.
"We're very pleased with our participation at Interop. Ixia was able to
work with and learn from key industry leaders and develop networks for
strategic partnerships in the future," said Atul Bhatnagar, CEO, Ixia. "Our
company looks forward to returning to future Interop events."
Brad Hogan, Global Events of Aruba Networks, remarked, "As the wireless
provider for Interop Las Vegas,Aruba was pleased with our results. Interop
provided a platform for us to reach and engage with the leading senior level
IT decision makers. We demonstrated the capabilities of our network in front
of the most targeted audiences."
For a complete schedule of all educational sessions, keynote addresses and
participating exhibitors, visit http://www.interop.com.
About Interop(R)
Interop(R) drives the adoption of technology, providing knowledge and
insight to help IT and corporate decision-makers achieve business success.
Part of TechWeb's family of global brands, Interop is the leading business
technology event series. Through in-depth educational programs, workshops,
real-world demonstrations and live technology implementations in its unique
InteropNet and InteropLabs programs, Interop provides the forum for the most
powerful innovations and solutions the industry has to offer. As the meeting
place for the global business technology community, upcoming Interop events
include Interop Tokyo 2008, June 9-13, 2008, Mukahari Messe,Tokyo, Interop
Sao Paulo, August 12-14, 2008, Transamerica Expo Center, and Interop New York,
September 15-19, 2008 Javits Convention Center,New York City. For more
information about these events visit http://www.interop.com.
About TechWeb (formerly CMP)
TechWeb, the global leader in business technology media, is an innovative
business focused on serving the needs of technology decision-makers and
marketers worldwide. TechWeb produces the most respected and consumed media
brands in the business technology market. Today, more than 13.3 million*
business technology professionals actively engage in our communities created
around our global face-to-face events Interop, Web 2.0, Black Hat and
VoiceCon; online resources such as the TechWeb Network, Light Reading,
Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial
Technology Network; and the market leading, award-winning InformationWeek,
TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb
also provides end-to-end services ranging from next-generation performance
marketing, integrated media, research, and analyst services. TechWeb is a
division of United Business Media, a global provider of news distribution and
specialist information services with a market capitalization of more than
$2.5 billion.
*13.3 million business decision-makers: based on # of monthly connections
SOURCE TechWeb
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