Published:
Be Seen. Get Paid.(R) -- Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos

Zadby, Inc. announced the launch of the first
two product placement videos created through its online marketplace
http://www.zadby.com. Zadby connects advertisers, marketers, and brand
managers with freelance video producers to create product placement videos
tailored for sites like YouTube, AOL, and MySpace.
The videos, available for viewing at
http://www.youtube.com/watch?v=l6fyynmHwVI and
http://www.youtube.com/watch?v=ZJfecvhevs0, position launch brand, Polk
Audio, in widely divergent and distinct placement angles.
"We've made tremendous ground since our launch in March, building traction
with brand managers and advertisers, and developing a solid community of
freelance video producers that are eager to join the marketplace. We're
delighted to be able to announce our first two videos," says Michael
Buttrey, Zadby CEO.
Both video producers are enthusiastic about their experience with Zadby:
"A lot of on-line producers dream of making money from their projects, but
I think it's done mostly for a love of the creative process. I really like
how Zadby lets us do both," says Steve Conn, an Independent Videographer.
"Zadby allowed me to find a relevant product for one of my upcoming video
shoots. The Polk I-Sonic placement fit right in to a rap parody video I was
planning. I included a subtle placement that created a positive impression
of the product without coming off like a sales pitch. I will definitely
keep an eye on Zadby.com for future placement opportunities," commented
Greg Benson of MediocreFilms.com.
Product placement is highly effective in movies and on TV but until Zadby,
there was no effective way of engaging online user generated content while
ensuring brand consistency and alignment. Zadby provides all the tools,
workflows, and legal frameworks to facilitate the creation, review,
posting, tracking, and payment for user generated videos with product
placement angles.
About Zadby, Inc.
Zadby is an online marketplace where advertisers, marketers, and brand
managers can connect with freelance video producers to create innovative
product placement videos tailored for sites like YouTube, AOL, and MySpace.
A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their
target audience online with all the tools, workflows, and legal frameworks
to facilitate the creation, review, posting, tracking, and payment for user
generated videos with product placement angles. More information about the
company is available at http://www.zadby.com.
Copyright © 2009, MarketWire
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