Canada Post Launches Nationwide Green Marketing Program

According to Canada Post's recently published whitepaper and poll, "The New Environmentalism," 75 percent of Canadians consider environmental conservation and preservation as a matter of personal importance. In light of this, Canada Post is committed to encouraging environmental responsibility by providing useful information to the marketing community.

"Making environmentally responsible decisions is increasingly important from a social, economic, and ethical perspective," said Laurene Cihosky, SVP for Canada Post's Direct Marketing division. "At Canada Post, we're not only committed to finding ways to protect the environment and minimize our carbon footprint, we are also arming consumers and businesses with the tools to make a real and positive impact."

Cihosky is speaking at the Canadian Marketing Association's (CMA) annual convention Tuesday, May 13th. Her presentation, entitled "The ROI of Green" will address the risks of environmental inertia, how to make direct mail programs more environmentally friendly and how going 'green' can increase campaign ROI.

The New Environmentalism Whitepaper

Canada Post commissioned Harris/Decima, a leading research firm, to conduct a nationwide survey that found that the level of environmental consciousness among Canadians continues to rise. The whitepaper, titled "The New Environmentalism," takes the pulse of Canadians' concerns about climate change and high energy prices. In the report, 63 percent of Canadians polled often consider the environmental impact when receiving catalogues and other paper-based mail. Canada Post is working with a number of environmental groups and is using the data within the report to build a comprehensive green policy and provide valuable information on marketing best practices which both consumers and businesses find lacking in the marketplace.

Corporate Social Responsibility Report (CSR)

The green marketing program is part of Canada Post's corporate strategy on social responsibility and the environment. The CSR was designed to solidify Canada Post's commitment to the communities it serves and highlight its ongoing efforts to reduce its carbon footprint. The public can view the document at www.canadapost.ca

About Canada Post

Canada Post delivers over 11 billion pieces of mail each year to 14 million destinations. Its 72,000 employees and 6,600 post offices -- the largest retail network in the country -- serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2007, net income for Canada Post and its affiliates, which include Purolator Courier Ltd., Progistix-Solutions Inc. and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 54 million on revenues of CDN$ 7.4 billion. Through expert marketing services and a suite of targeting tools and such as Geopost(TM) Plus, Smartmoves(TM), and Direct Marketing Online(TM), Canada Post creates value for our customers, employees and Canadians. Website: http://www.canadapost.ca .

SOURCE Canada Post

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