Don't Sweat Every Step

New Certain Dri(R) FEET Approved by the American Podiatric Medical Association to Help Control Foot Perspiration and Odor

Thirty percent of U.S. adults* -- which translates to more than 70 million people nationwide -- admit to suffering from problematic foot sweat. What's more, three-quarters of this group also battle foot odor, most likely as a result of bacterial overgrowth in the moist, warm environment of their sweaty shoes.

"Most footwear does not allow for perspiration to evaporate naturally," explains podiatrist Oliver Zong, DPM, director of foot surgery at NYC Foot Care and attending physician at New York Hospital Downtown. "The dark, warm, moist environment of our shoes then encourages the growth of bacteria and fungi, leading contributors to foot problems, including odor, Athlete's Foot, blisters and toenail fungus." By controlling excess foot moisture with the new Certain Dri® FEET pads for excessive foot perspiration, we can help prevent these problems, he adds.

The popular underarm antiperspirant for excessive perspiration, Certain Dri® is taking sweat-control a step further, literally, with the introduction of new Certain Dri® FEET Moisture Control Pads and Certain Dri® FEET Microsponge® Powder.

Approved by the American Podiatric Medical Association, new Certain Dri® FEET Moisture Control Pads contain 12 percent aluminum chloride, the ingredient recommended by podiatrists to help control excessive foot moisture (plantar hyperhidrosis). Certain Dri® FEET Microsponge® Powder is specifically developed for people suffering from excessive foot odor, a condition known as bromhidrosis. The powder contains the patented Microsponge® Delivery System that is triggered into action with heat, friction or moisture to release five odor fighting ingredients that provide several levels of odor defense:

--  A protective barrier that prevents air from coming into contact with
    moisture/sweat
--  Two antibacterials to help prevent the formation of odor causing
    bacteria
--  An odor neutralizer that continuously works to prevent odor
--  A light menthol scent that helps keep feet fresh all day
    

When used together as the Certain Dri® Feet Protection System, these two, new products offer maximized results for controlling foot perspiration, while helping to maintain a feeling of fresh feet all day.

Dr. Zong also advises not wearing the same pair of shoes each day, allowing them ample to time to really air out and dry out between uses, and storing shoes in a cool, dry place.

If over-the-counter options don't solve the issue of excessive sweating/odor of the feet, speak to a podiatrist or other health professional about a stronger prescription antiperspirant or other options available.

For more information about excessive sweating, Certain Dri products or the new "Make Certain You're Dry" blog, visit www.certaindrifeet.com.

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*Harris Interactive® fielded the survey on behalf of Certain Dri Feet Products from February 6-8, 2008, via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,015 U.S. adults aged 18 years and older.

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