20,000 Reasons to Drink NOS

CHARLOTTE, N.C., May 12 /PRNewswire/ -- Domination. That's the word that may best describe NOS Energy Drink's hold on the city ofCharlotte this upcoming weekend. No matter where you look or where you go, you'll find NOS splashing in cups and swirling around in cans and bottles. A massive activation and consumer sampling effort is being staged by the NOS Energy Drink team and SKI & Company surrounding the NASCAR Sprint All-Star Race weekend May 15-17, culminating in a colossal giveaway of nearly 20,000 22 oz. bottles of NOS Energy Drink -- the largest ever free energy drink giveaway in NASCAR history.

This free NOS Energy Drink sampling event is so tremendous, an application has officially been submitted to and accepted by Guinness World Records(TM). This may be, verifiably, the largest consumer sampling event of all time.

"NOS will continue to raise the bar when it comes to onsite activation in NASCAR. We're excited by the overwhelming acceptance of NOS by bothCharlotte consumers and NASCAR fans," said Mike Fine, Brand Director of NOS Energy Drink. "This will be our next strategic tactic to help grow our market share in the Carolinas."

With driver appearances, free drink samples, and substantial product giveaways, the NOS blitz on the city ofCharlotte will only leave the public wanting more. Michael DeFinis, Senior Account Manager in charge of the NOS Energy Drink program for SKI & Company, was elated about the prospect of this weekend's pending activities.

"In fact, it's already started," explained DeFinis. "Three of our NOS Energy Drink show car tours have been in theCharlotte area since May 1st, making stops at retailers like Petro Express and Wal-Mart to meet NASCAR fans at a grassroots level."

The NOS Energy Drink promotional show car tours will be in the area through May 25th, the day of the NASCAR Sprint Cup Coca-Cola 600 race at Lowe's Motor Speedway, giving away free NOS Energy Drink samples and great, free NASCAR swag to consumers.

NOS Energy Drink team NASCAR driver Stanton Barrett makes his first appearance of the week on Thursday, May 15 at the Petro Express at 8505 S. Tryon St. inCharlotte from 5-6pm to sign autographs and meet fans alongside one of the show car tours.

At Lowe's Motor Speedway on the 16th, the all-stars of the NASCAR world will be taking practice laps, and the NOS Energy Drink show car teams will be at the track sampling free NOS, and giving away free t-shirts and other merchandise to the fans. The freebies will continue through the green flag and during the Sprint All-Star race the next day.

As the All-Star event comes to a close, NASCAR fans that have spent most of their energy rooting for their favorite drivers and experiencing the thrill of the race will be in for a burst of pure "human horsepower" as they exit the track. In an unprecedented move, the NOS Energy Drink team will be exit sampling to the fans, giving away almost 20,000 full-size 22 oz. bottles of NOS Energy Drink in its three signature flavors: grape, fruit punch, and original mango passion. After a warm day at the race, what better way for the fans to cool down and energize themselves for the ride home than with a bottle of NOS?

The NOS Energy Drink team continues its strong presence inCharlotte the following week leading up to the Coca-Cola 600. With a bevy of events scheduled, including more driver appearances and show car stops, NOS looks to maintain its position as a leader in the fast-moving energy drink category.

About SKI & Company

SKI & Company is a boutique marketing communications company servicing the sports and entertainment communities with a large motorsports and high performance automotive industry practice. SKI & Company offices are located inBethlehem, PA,New York, NY,Charlotte, NC,London, England, andDubai, UAE.

SKI & Company incorporates a team of sports and brand marketing professionals committed to servicing commercial rights holders in the development of successful marketing partnerships with global sports and entertainment properties. In the motorsports and automotive practice, SKI & Company was appointed in 2004 as the first global agency of record for General Motors Racing to plan, assist, and consult General Motors factory backed and factory supported racing teams with commercial partnerships. Amongst other clients in the SKI & Company automotive practice, most notably are VNU Media's Nielsen Media sports division,Dubai, U.A.E. based Union Properties, and FUZE Beverage, LLC.

About NOS Energy Drink and FUZE Beverage, LLC

Fuze Beverage, LLC and Holley Performance Products partnered in 2005 to create NOS Energy Drink. NOS has been providing the human horsepower consumers all over the country demand. The brand grew 181% in 2007 and is currently the 7th largest energy drink brand in C&G. Available in 16oz cans and 22oz and 11oz re-sealable plastic bottles, NOS Energy Drink can be found nationally in convenience stores, grocery stores and speed shops, for all those with a Need for Speed. Visit http://www.drinkNOS.com regularly to keep up to speed on NOS Energy Drink promotions and events.

    Media Contact:

    Adam Vodofsky
    avodofsky@skiandcompany.com
    (212)332-3244

SOURCE SKI & Company

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Copyright © 2008, NewsBlaze, Daily News

Tags: Food and Beverages, , Sports, north carolina

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