Key Addition Made to Chef Selections / Passion 4 Life Management

Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holdings company that specializes in developing emerging growth businesses through innovative network marketing techniques, announced today that Jerry Rapplean has joined the Company as Chief Operating Officer of Chef Selections' promising new Passion 4 Life operating subsidiary. Mr. Rapplean, a highly regarded and respected marketing professional, has held senior positions at several of the most successful network marketing-based companies over the past 25 years, including The Shaklee Corporation, Rexall Showcase International, and YH International.

Jerry Rapplean brings to Passion 4 Life valuable knowledge and skills gained from his experience at these well known, network marketing organizations. He served as Director of Worldwide Sales for The Shaklee Corporation, Senior Vice President of Sales and Events for Rexall Showcase International, and most recently Chief Operating Officer of YH International, a nutritional supplement company. Look for more detailed work history information on Jerry Rapplean to be posted on the Chef Selections corporate Website.

Jerry was an All-American football player at Bradley University in Peoria, Illinois, and played NFL ball for the Chicago Bears. He is a member of the NFL Alumni Association, giving his time every year to many of the organization's youth sports fundraising activities.

"Jerry is a tremendous asset to Passion 4 Life," said David Long, President of Chef Selections. "He not only brings a wealth of knowledge on the inner workings of successful network marketing programs, he also -- as a professional athlete -- has astute insight into the specifics of multi-vitamin and nutritional supplement-type products, and how to take full advantage of his contacts, associates and general knowledge of pro athletes and their role in the public arena, to successfully introduce and market a product such as Passion 4 Life Liquid Vitamins and Minerals."

Interested parties are encouraged to visit Chef Selections' corporate Website, located at www.chefselections.com, and Passion 4 Life's product Website, located at www.passion4lifevitamins.com.

For more information on Chef Selections, as well as on the Company's exciting new operating division, please call or correspond with Chef Selections' new investor relations firm Equiti-trend Advisors via the contact information listed below:

INVESTOR RELATIONS:

Equiti-trend Advisors LLC
(800) 953-3350 toll-free
(858) 436-3350 local
9:30 a.m. - 5:00 p.m. Eastern
cfsc-info@equititrend.com

ABOUT CHEF SELECTIONS:

Chef Selections markets world class, gourmet foods and nutrition-based products through carefully organized, direct selling networks comprised of highly motivated, independent sales associates. The Company is currently comprised of two distinct operating divisions: (1) Chef Selections Gourmet Foods, and; (2) Passion 4 Life Liquid Vitamins and Minerals. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its businesses.

FORWARD-LOOKING DISCLAIMER:

This summary contains forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements address future events and conditions concerning the company's business plans. Such statements are based on management's current expectation and are subject to a number of factors and uncertainties, such as future economic conditions and changes in anticipated revenues and costs, which may cause actual results to differ materially. The company expressively disclaims any future obligation or undertaking to update or revise any forward-looking statements contained herein. Investors and potential investors should independently investigate and fully understand all risks before making investment decisions.