Mobile Operators Failing to Focus on Quality of User Experience Risk Missing out on $24-30 Million per Month of Lost Revenue

Live, on-site, network testing, conducted in conjunction with individual operator's marketing management teams, measured the impact of using Mobixell's media adaptation and delivery solutions on driving the regular use of rich media mobile services such as content download, browsing, mobile video, and MMS. Key findings demonstrated that significant improvements to delivery were achieved in 25-45% of communications which resulted in an increase of between 10-15% on recurrent revenues from existing subscribers (which equates to an average of $24-30 million per month per tier 1 operators).

The other key area impacted by the introduction of the improved user experience was the operator's ability to attract new users. Revenue from new users or from the introduction of new services to existing users was estimated to be in the region of 10-25% per annum. These statistics were attributed to the enhanced ability of the operator to turn first time users into regular mobile content users and from the operator's willingness to promote new services, confident in the knowledge that the user experience would be a positive one.

Commenting on the findings as the company announced its 500 millionth user from its 300 mobile operator customer base worldwide, Avichai Levi, Senior VP Marketing at Mobixell pointed to the importance of a guaranteed user experience in developing demand for emerging new multimedia services live video-streaming and mobile advertising: "It's no longer only the subscribers that expect a certain level of service; advertisers will also want to know that they are reaching potential customers effectively and efficiently. It has long been understood in traditional and online advertising that achieving the required brand awareness, based on excellent creative concepts, requires a consistent and positive user experience. Our proven track record in guaranteeing a reliable, high quality user experience puts us in an ideal position to assist operators moving into these burgeoning markets."

About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi channel mobile advertising to over 250 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in 2000, Mobixell is a US Based company with additional offices in the UK,Germany,China, andIsrael.

For more information, visit the company's website at http://www.mobixell.com

    Media Contacts:

    Rebecca Marwood / Tim Focas
    eclat Marketing
    Email: mobixell@eclat.co.uk
    Tel: +44(0)118-989-5600

SOURCE Mobixell Networks

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Copyright © 2008, NewsBlaze, Daily News

Tags: Computers and Electronics, VOIP, Phones and Telecommunications, High Tech, california

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