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Bloomberg L.P. Names Norman Pearlstine Chief Content Officer

In making the announcement, Bloomberg L.P. President Dan Doctoroff, to whom both Pearlstine and Winkler will report, said, "Norm's exceptional accomplishments as the top news executive at Time Inc. and at The Wall Street Journal, coupled with his most recent work as a Senior Advisor for telecom and media at The Carlyle Group, give him experience that will prove invaluable to Bloomberg News. He and Matt Winkler, working side by side, will be one of the most powerful teams in journalism. Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century."

The appointment reunites Pearlstine and Winkler, who first worked together in the 1980s at The Wall Street Journal. Capping their mutual regard as news leaders for 25 years, Pearlstine presented Winkler with an Emmy Award for Lifetime Achievement in Business and Financial Reporting last December. "At that event I began talking with Norm about the growth of Bloomberg News," Winkler said. "I realized he was uniquely qualified to help us shape the future of Bloomberg News. We quickly agreed on the partnership we are announcing today."

Pearlstine said, "While I have long respected Matt's remarkable achievement in building a real-time multimedia platform, driven by the story, I didn't realize before joining Carlyle how much the world's best investment professionals rely on Bloomberg's accuracy, thoroughness, timeliness, and fairness. The Bloomberg advantage is the integration of its news content, analytics and data. I am honored to become a part of this dynamic organization," he added.

Prior to joining Carlyle in September 2006, Pearlstine was Editor-in-Chief of Time Inc., the magazine division of Time Warner Inc., for 11 years. As Editor-in-Chief, Pearlstine oversaw the editorial content of Time Inc.'s 154 magazines, including Entertainment Weekly, Fortune, In Style, Money, People, Real Simple, Sports Illustrated, and Time. He was also responsible for the division's international and new media businesses for several years. Prior to that, Pearlstine worked at The Wall Street Journal for 23 years. He was the paper's top news executive for nine years, serving as Managing Editor and then Executive Editor. He previously worked as the founding Editor and Publisher of The Wall Street Journal/Europe, the first Managing Editor of The Asian Wall Street Journal, and theTokyo bureau chief.

Pearlstine was founder of Smart Money magazine and worked as an Executive Editor of Forbes. He is the author of OFF THE RECORD: The Press, the Government, and the War over Anonymous Sources, published by Farrar, Straus and Giroux in 2007.

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SOURCE Bloomberg