Rentrak Theatrical Announces Weekend Box Office Estimates for Week of May 11, 2008

Published:

LOS ANGELES, May 11 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of May 9 through May 11, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

    The twelve estimated top producing motion pictures for the weekend, per
data collected as of 9:30AM Pacific on Sunday May 11, 2008 by Rentrak
Theatrical include:


                                                  Estimated
    Title                                          Weekend        Locations


    Iron Man                                      50,500,000           4111
    Speed Racer                                   20,210,000           3606
    What Happens In Vegas                         20,000,000           3215
    Made Of Honor                                  7,600,000           2734
    Baby Mama                                      5,766,265           2627
    Forgetting Sarah Marshall                      3,777,840           2376
    Harold And Kumar Escape From Guantanamo        3,155,000           2264
    The Forbidden Kingdom                          1,900,000           1724
    Nim's Island                                   1,325,000           1601
    Redbelt                                        1,140,227           1379
    Prom Night                                     1,050,000           1465
    21                                               835,000            978

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based inPortland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz

              Rentrak Corporation
              +1-310-854-8124/8151

SOURCE Rentrak Corporation

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Rentrak Theatrical Announces Weekend Box Office Estimates for Week of May 11, 2008