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Y-ME Makes Historic Announcement on Mother's Day
Y-ME Makes Historic Announcement on Mother's Day
CHICAGO, May 11 /PRNewswire/ -- Thousands of people honoring Mother's Day
in 15 cities across the country were present for the unveiling of the new name
and logo of the nation's oldest non-profit breast cancer organization
This year, Y-ME National Breast Cancer Organization(TM) commemorates its
30th anniversary. In celebration of this landmark, Y-ME revealed its new
name, Breast Cancer Network of Strength, and logo* on Mother's Day.
The organization's mission -- to ensure through information, empowerment
and peer support, that no one faces breast cancer alone -- will not change.
"The goal of our re-branding is to better communicate our mission," says
Breast Cancer Network of Strength CEO Margaret C. Kirk. "We want to encourage
more people touched by breast cancer to take part in programs and services and
truly experience the power of peer support and the immediate emotional relief
it provides."
Breast Cancer Network of Strength's logo quickly communicates breast
cancer by using a stylized pink ribbon. The four figures are each a different
color to visually express that breast cancer does not discriminate and that
Breast Cancer Network of Strength is here for anyone touched by breast
cancer -- men and women; families and friends; and people of all backgrounds.
The figures connect with each other to demonstrate support through a network.
Y-ME's Mother's Day tradition started inChicago 17 years ago with the
Race to Empower. The event features a one- or three-mile walk, or a 5K run.
Today, Walk to Empower events have expanded to 14 other cities across the
country includingAtlanta,Cleveland,Denver,Houston,Los Angeles,Miami,New
Haven,Phoenix,Sacramento,San Diego,Seattle,Springfield, Ill., Tulsa and
Washington D.C.
Funds raised benefit programs and services offered free of charge to
anyone seeking information and support when facing breast cancer.
This year inthe United States, it is estimated that more than
180,000 people will be diagnosed with breast cancer. There are more than two
million women in this country who are living with a breast cancer diagnosis.
"It's amazing to see the energy that has been built over the past
30 years," says Margaret Harte, founder of the Y-ME Race and two-time breast
cancer survivor. "It's important that people who want to be proactive in the
face of breast cancer -- not just patients but men, children and family and
friends -- have somewhere to go to express their passions and feelings on
Mother's Day."
Helping the organization meet its goal of raising $9 million this year are
national presenting sponsorsMcDonald's and sanofi-aventis; and national
official sponsors Grant Thornton, Pfizer Oncology and United Airlines.
About Y-ME/Breast Cancer Network of Strength
Breast Cancer Network of Strength(TM), formerly known as Y-ME National
Breast Cancer Organization(R), provides immediate emotional relief to anyone
affected by breast cancer.
YourShoes(TM) is Breast Cancer Network of Strength's peer support program
that includes a 24/7 breast cancer support center staffed by trained breast
cancer survivors providing peer support through a toll-free hotline, e-mail
and support groups.
Breast Cancer Network of Strength raises money to fund YourShoes, outreach
programs, breast health awareness workshops, wigs and prostheses banks for
women with limited resources, and advocacy on breast cancer related policies.
Breast Cancer Network of Strength is a 501(c)(3) organization and meets
the National Health Council's 41 Standards of Excellence in governance,
fundraising, accounting and reporting, and evaluation. Charity Navigator, an
independent evaluator of nonprofits, gives the organization its highest rating
of four stars for sound fiscal management.
For more information about Breast Cancer Network of Strength, visit
http://www.networkofstrength.org. Peer counselors can be contacted at
1-800-221-2141, with interpreters available in more than 150 languages.
SOURCE Y-ME National Breast Cancer Organization
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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