Published:
Race Fans on Fast Track to Recycling
CONCORD, N.C., May 9 /PRNewswire-FirstCall/ -- Race fans will have an
opportunity to support the environment, their favorite drivers, as well as
Speedway Children's Charities for two weekends of racing at the historic
Lowe's Motor Speedway this month.
Partnering with Lowe's Motor Speedway and Bealer Distributing, the local
Anheuser-Busch wholesaler, Anheuser-Busch Recycling Corporation (A-BRC) is
supplying more than 225 recycling containers in the concourse and select suite
areas. In addition, campers atFleetwood and Country Crock campgrounds will
receive A-BRC blue recycling bags as they enter those facilities and will be
encouraged to leave their recyclables at their camp sites for pickup. A
Budweiser Recycling Team will reward those campers who "get caught recycling"
with Anheuser-Busch branded items, including T-shirts and can coolies.
The recycling program will be in place for both race weekends during May
at the 1.5-mile superspeedway, beginning May 16 and 17 for the NASCAR Sprint
All-Star Race, then returning from May 22-25 for the Coca-Cola 600.
"We're excited to work with Anheuser-Busch Recycling and Bealer
Distributing on such a worthwhile environmental project," said Lauri Wilks,
executive vice president of Lowe's Motor Speedway. "Race fans are extremely
loyal and always ready to support efforts to reduce, reuse and recycle. This
is a proven initiative that allows our fans to help divert used beverage
containers from going to waste."
All proceeds from the Anheuser-Busch recycling program will be given to
Speedway Children's Charities (SCC), which provides funding for hundreds of
non-profit organizations throughout the nation that meet the direct needs of
children.
Thanks to the generosity of many supporters, the SCC Charlotte chapter
distributed in excess of $700,000 to 64 local charities at its annual grant
ceremony in December 2007.
"Our employees truly are experts in the recycling field and take great
pride in offering innovative recycling solutions and educational programs,"
said Trevor Hansen, vice president of Anheuser-Busch Recycling. "While race
fans are enjoying all the action at Lowe's Motor Speedway this month and
supporting top drivers like Kasey Kahne, we encourage them to take an extra
step and use the recycling containers and bags. It's good for Lowe's Motor
Speedway, good for Speedway Children's Charities and good for the
environment."
This year marks an important milestone for the employees of Anheuser-Busch
and the recycling industry. The company's recycling subsidiary,
Anheuser-Busch Recycling Corporation, is celebrating its 30th year of
operation. Since its inception in 1978, Anheuser-Busch Recycling has kept
more than 430 billion aluminum beverage containers out of landfills acrossthe
United States. That's enough cans to circle the globe more than 1,300 times.
Since its founding in the mid 1800s, Anheuser-Busch has sought ways to
improve the environment and communities around the country where it has
business operations. It began with company founder Adolphus Busch, who
recycled leftover grains from the brewing process for use as cattle feed.
Today, the brewer's 12 domestic breweries recycle more than 99 percent of the
solid waste from their brewing and packaging processes.
Anheuser-Busch Recycling plays a key role in the aluminum beverage can
recycling industry. As one of the largest purchasers of used aluminum
beverage containers, the company assists in keeping billions of used cans out
of local landfills and diverts them to processing facilities to be made back
into new aluminum cans.
Anheuser-Busch Recycling works closely with a network of 700 organizations
around the country to encourage recycling of used beverage containers. The
company implements numerous programs, from its Recycle Challenge initiative,
where schools earn money from recycled cans to purchase school equipment, to
beverage container collection at large venues and events, including in recent
years the Daytona 500, Sturgis Bike Week and LPGA/PGA TOUR tournaments. In
addition, the company operates a recycling center inHayward, Calif., which
processes both aluminum cans and plastic bottles.
Based inSt. Louis, Anheuser Busch is the leading American brewer, holding
a 48.5 percent share of U.S. beer sales. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50
percent share in Grupo Modelo,Mexico's leading brewer, and a 27 percent share
inChina brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage
companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists
in 2008. Anheuser Busch is one of the largest theme park operators inthe
United States, is a major manufacturer of aluminum cans and one of the world's
largest recyclers of aluminum cans. For more information, visit
http://www.ourpledge.com.
Tickets for the May 17 NASCAR Sprint All-Star Race and May 25 Coca-Cola
600 can be purchased online at http://www.lowesmotorspeedway.com or by calling
the track ticket office at 1-800-455-FANS.
SOURCE Anheuser-Busch; Lowe's Motor Speedway
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