Global Expansion by Cold Method snaps up retail China and rapidly growing Chinese Middle Class

Upwardly mobile tagged in 20-year planned partnership with China Retail: 20 flagship stores and 23 shop-in-shops to roll out in three years

Cold Method, one of Europe's fastest growing fashion designers, is partnering with retail CHINA limited of Hong Kong on a major expansion in China and Southeast Asia. The firms announced an exclusive 20-year deal for retail CHINA to introduce and develop retail channels for Cold Method in China, Hong Kong, Macao and Singapore. Retail CHINA plans to develop a combination of channels including retail CHINA-owned and operated Cold Method flagship shops, department store shop-in-shops, online retailing and distribution agreements through major retail chains in Hong Kong and Singapore. Excluding distribution agreements with other retail chains, retail CHINA plans to open and operate 20 flagship stores and 23 shop-in-shops for Cold Method in China over the first three years of the agreement.

The retail CHINA deal is the first Asian business venture and delivers direct access to the world's fastest-growing and youngest middle class. Retail China's CEO Janet De Silva says, "retail CHINA is excited about this partnership. Cold Method is a perfect fit for China's upwardly mobile, young professional class. Its '9 Aesthetics' philosophy provides an exciting retail concept, enabling customers to easily mix and match their look across Cold Method's line."

Cold Method is expanding rapidly globally. Cold Method recently entered the U.S. and Canada, and the line "> is available in more than 500 selling points in Benelux, France, Germany, U.K., Italy, Spain and Russia.

For 2008, Cold Method features continuous capsule ranges that include apparel and a full range of accessories.

Cold Method Creative Director Alex Jansen says, "Cold Method accentuates one's personality, making men look discreetly well-dressed. We create exclusiveness and affordable luxury in a capsule wardrobe with a limited number of essential pieces to fit a man's total way of life. In retail CHINA, we found a partner who understands our brand philosophy and also understands how to adapt it and develop it in China."

Cold Method was formed in 2005 by fourtosix, a design team with many years of experience in the fashion industry.

About retail CHINA

Retail CHINA limited is a specialist retailer adapting international retail brands to China and operating retail stores. It is focused on China's growing middle class market, offering consumers affordable and high quality products that enhance their lifestyle. It partners with international retail brands, by securing the rights to operate their retail channels in China. Retail CHINA works closely with several leading international property developers and will be introducing a number of international brands through the more than 200 shopping malls the company will be opening over the next three to five years. Retail CHINA was formed from the operating company that introduced and has successfully operated, "Fruits & Passion," in China since 2005.

For media inquiries, contact:
Simone Hulst
Cold Method
press@coldmethod.eu
'http://www.coldmethod.eu'

Howard Hsu
retail CHINA limited
howardhsu@retailchinalimited.com
'http://www.retailchinalimited.com'
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   Mr. Mike Mikkelborg
   CEO
   Cold Method
   Amsterdam,    NY,    1017 SK
   USA
   +8613681960530 (phone)
   mmikkelborg@coldmethod.eu
   www.coldmethod.eu