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Drink Tea. Win $20,000. Experience the 'Calm-A-Sutra of Tea'
Drink Tea. Win $20,000. Experience the 'Calm-A-Sutra of Tea'
NEW YORK, May 9 /PRNewswire-USNewswire/ -- The Tea Council of theUSA,
Inc. announced today the launch of the 2008 Calm-A-Sutra of Tea(TM), a
nationwide scholarship competition awarding one creative student $20,000
towards their education, in an effort to introduce America's young people to
the health-related benefits of drinking tea.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080509/NYF018 )
The Calm-A-Sutra of Tea is a nationwide search for the most unique and
creative way or depiction of drinking tea, specifically black, green, white or
oolong tea, all from the Camellia sinensis plant, explained in a one-to-two
minute Internet video that incorporates some aspect of tea's many
health-related benefits.
As the world's most widely consumed beverage (next to water), tea is great
tasting and calorie-free. It contains flavonoids that are believed to be
health-protective antioxidants, which ultimately make drinking tea part of a
satisfying, healthy lifestyle.
"While educating the public on the emerging science supporting the
health-related benefits of drinking tea is one of the Tea Council's main
objectives, we also strongly support America's young people seeking a higher
education," said Joe Simrany, President of the Tea Council of theUSA. "With
rising tuition costs, the Calm-A-Sutra of Tea scholarship competition is an
ideal vehicle for this Internet generation to pursue in their search for
financial aid for the upcoming 2008-2009 school year."
The Tea Council of theUSA, Inc. has partnered with sitcom star Megyn
Price of the CBS hit series Rules of Engagement as the official Calm-A-Sutra
of Tea celebrity spokesperson. Price, a new mom and big fan of healthy foods
and beverages plus nutritious cooking, supports the Tea Council's platform on
educating young Americans about the health benefits of drinking tea through
the immensely popular and ever-growing trend of using online video as the
newest form of mass communication.
"As a new mom, I believe education is crucial to a happy future for our
children and our country," said Price. "I funded my own education in large
part with outside scholarships, without which I never would have been able to
graduate from college. I am so proud to be working with the Tea Council in
support of education in America and to promote the many health benefits of
tea."
The participant who submits the most creative and unique video, which
emphasizes the health-related benefits of drinking black, green, white or
oolong tea, will be selected by a panel of Tea Council representatives to
receive a scholarship of $20,000 paid directly to the school or educational
institution on the winner's behalf.
All entries must be original Internet videos created by the entrant and
must contain at least one valid message regarding Tea's health-related
benefits, specifically black, green, white or oolong tea. Open to legal
residents ofthe United States andPuerto Rico, who are at least 16 years of
age, all entries must be received electronically at www.teausa.org/calmasutra
no later than midnight on Wednesday, August 6, 2008.
Final judging will be conducted by a panel of representatives of the Tea
Council of theUSA, Inc. based on the following criteria: HEALTH-RELATED
MESSAGE (50%; Entry must contain at least one valid message regarding Tea's
health-related benefits, specifically black, green, white and oolong tea),
CREATIVITY (20%), INDIVIDUALITY (20%) and POPULARITY (10%). Entries that
contain any nudity, sexual content, inappropriate language, unsuitable
behavior or adult material will be automatically discarded and not considered
for submission.
For more information, please visit www.teausa.org/calmasutra.
ABOUT THE TEA COUNCIL OF THE USA:
The Tea Council of theUSA is a non-profit association that was formed in
1950 as a joint partnership between tea packers, importers and allied
industries withinthe United States, and the major tea producing countries.
It functions as the educational arm of the tea industry with a primary goal of
increasing overall awareness of tea by providing information about its many
positive attributes. One of the Council's primary objectives is the
dissemination of key scientific findings about tea to the public. The Tea
Council does this in several ways including: funding scientific meetings to
bring tea researchers from around the world together to share key information
and identify next steps for future research projects; and working with health
organizations and international scientists to disseminate information about
potential positive health effects of tea consumption on a public level.
Additional efforts of the Tea Council include outreach to the health
professional community, support and monitoring of key scientific meetings
internationally, and ongoing interaction with leading tea researchers.
Press Contacts for the Tea Council of the USA, Inc.:
Kevin Hughes
Pollock Communications
646-277-8720
khughes@pollock-pr.com
Melissa McAllister
Pollock Communications
646-277-8711
mmcallister@pollock-pr.com
SOURCE Tea Council of theUSA, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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