WIN delivers managed intranet service to enhance Vodafone Retail's customer experience

High Wycombe, UK - May 7th, 2008 - WIN Plc, innovators in interactive mobile entertainment and information today announced it would provide a managed mobile intranet service for Vodafone Retail. The news and information service will allow two-way communication between Vodafone headquarters and in-store retail teams in 346 stores direct to the mobile handsets of the customer facing team.

The service enables Vodafone Retail to offer cutting edge communication and employee interaction through direct mobile interaction with store teams ensuring they are up to date on the latest internal news and information. Vodafone Retail employees can use the service to publish a range of content onto the site which is accessible to all members of store teams. WIN's expertise in content management across multiple platforms has made it possible for Vodafone Retail employees to submit and respond to information on a range of formats from video to SMS.

By centralising Vodafone Retail's internal communications to the mobile intranet site, WIN has helped Vodafone increase the efficiency of internal communications. The move from paper to mobile highlights the power, convenience and reliability of Vodafone's mobile internet proposition.

"WIN have designed, built and will host an intranet site completely tailored to the demands of Vodafone Retail" said Terry O'Brien, Head of Vodafone Retail. "We believe the service will really help to improve the communication process between HQ and our store teams."

"WIN has been working closely with Vodafone UK for more than 12 years now. We believe that the managed intranet information and news service will build on their existing internal communications said Graham Rivers, CEO of WIN Plc.

WIN provides all communications channels (WAP, SMS, MMS and video) to Vodafone's team members for 18 months. The service has a content management system (CMS) that will allow the Vodafone moderator to review all responses and publish them to all users.

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About WIN

WIN is an innovator in interactive mobile entertainment and information.

WIN has a ten year track record of developing an unrivalled variety of services for Europe's leading content owners, mobile operators, corporate enterprises and media and entertainment corporations.

It earns its exceptional industry credibility by being a trusted value chain provider to both operators and content owners by working with regulators to create pioneering best practice guidelines.

WIN has the market environment expertise and breadth of solutions to assess a business need and then deliver information and content to end-users quickly, appropriately, cost-effectively and innovatively while observing an ever-changing complex regulatory environment.

WIN already helps companies such as Barclays, The AA, Centrica, Nintendo and Calvin Klein to create brand revenue, reduce costs, maximise revenues and truly interact with end-users.

Since 2006, the Group has built on this success by extending its reach into new overseas markets including the Nordic region, Germany, Hungary, Greece and emerging markets such as Africa, Bulgaria and Romania.

About Vodafone UK

Vodafone UK has 18.4 million customers and is part of the world's largest mobile community offering a wide range of voice and data communications.

The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now.

Vodafone customers can now use Internet on your Mobile to view and navigate web pages and their favourite sites such as YouTube, eBay and the BBC. In addition, Vodafone connects customers across the globe with roaming agreements worldwide.

It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport.
Vodafone UK is in the top 20 Best Big Companies to Work For in the Sunday Times Best Companies List, March 2008. For more information, please visit www.vodafone.co.uk.