Published: May 06, 2008

Longhorn National Sweepstakes Winner Announced

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RICHMOND, Va., May 6 /PRNewswire/ --Kentucky resident Brian Henry takes the top prize in the Longhorn National "Win a New Bass Boat" Sweepstakes. Henry, who lives inBoaz, Kentucky, is the proud owner of a new Triton TR 21X2 Bass Boat, courtesy of Longhorn Moist Snuff in partnership with BASS. His grand prize, valued at over $60,000, also includes an exclusive fishing trip for two with Professional Angler Jeff Kriet.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080506/NETU104 )

"Fishing is a passion for many of our consumers," according to Charlie Kivett, Brand Manager for Longhorn Moist Snuff. "Our relationship with BASS, the worldwide authority on bass fishing, allows us to connect with our consumers' lifestyle."

Longhorn is continuing its partnership with BASS in 2008 by launching the "Win the Whole Rig" National Consumer Sweepstakes. Age verified consumers can win a new Toyota Tundra Double cab and a new Triton TR 21X2 tournament ready Bass boat.

Consumers are also eligible to instantly win daily and monthly prizes for up to $250 in gift cards. The campaign is supplemented by direct mail, eye-catching point of sale materials and event marketing.

    For more information, visit the website at
http://www.longhornsweepstakes.com or http://www.swedishmatch.com

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America, headquartered inRichmond, VA, with manufacturing facilities in Owensboro, KY,Dothan, ALA, theDominican Republic, andHonduras. For more information visit the website at http://www.SwedishMatch.com

SOURCE Longhorn National