Published:
Longhorn National Sweepstakes Winner Announced
RICHMOND, Va., May 6 /PRNewswire/ --Kentucky resident Brian Henry takes
the top prize in the Longhorn National "Win a New Bass Boat" Sweepstakes.
Henry, who lives inBoaz, Kentucky, is the proud owner of a new Triton TR 21X2
Bass Boat, courtesy of Longhorn Moist Snuff in partnership with BASS. His
grand prize, valued at over $60,000, also includes an exclusive fishing trip
for two with Professional Angler Jeff Kriet.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080506/NETU104 )
"Fishing is a passion for many of our consumers," according to Charlie
Kivett, Brand Manager for Longhorn Moist Snuff. "Our relationship with BASS,
the worldwide authority on bass fishing, allows us to connect with our
consumers' lifestyle."
Longhorn is continuing its partnership with BASS in 2008 by launching the
"Win the Whole Rig" National Consumer Sweepstakes. Age verified consumers can
win a new Toyota Tundra Double cab and a new Triton TR 21X2 tournament ready
Bass boat.
Consumers are also eligible to instantly win daily and monthly prizes for
up to $250 in gift cards. The campaign is supplemented by direct mail,
eye-catching point of sale materials and event marketing.
For more information, visit the website at
http://www.longhornsweepstakes.com or http://www.swedishmatch.com
About Swedish Match:
Swedish Match is a global Group of companies with a broad assortment of
market leading brands in smokeless tobacco, cigars and pipe tobacco, matches
and lighters. Some of our well known brands include Red Man, Timber Wolf,
Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North
America, headquartered inRichmond, VA, with manufacturing facilities in
Owensboro, KY,Dothan, ALA, theDominican Republic, andHonduras. For more
information visit the website at http://www.SwedishMatch.com
SOURCE Longhorn National
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