Starting a High-Technology Startup

By Ben Casnocha

Ben Casnocha is author of the book My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley. BusinessWeek magazine included Casnocha among America's top young entrepreneurs, and the PoliticsOnline Web site named him one of the most influential people in the world of the Internet and politics. Casnocha writes a blog at ben.casnocha.com.

San Francisco - In junior high school, I had a technology teacher who forced me to memorize the text of an Apple Computer television advertisement titled "Think Different." The last line of the ad said: "The people who are crazy enough to think they can change the world are the ones who do." I found this message and its ambassador (my teacher) inspiring. It made me want to start a company to change the world.

But what type of company? I needed a good idea. Around the time I memorized the advertisement, I attended a professional football game in San Francisco. The seats at the stadium were dirty. When I tried to register my complaint, I discovered that the city had no organized method to handle citizen contacts. In my frustration, I said to myself, "There's got to be a better way!"

This personal experience led me to start a high-tech company that would solve the problem I had stumbled on. I founded my company, Comcate, in 2001 with the aim of improving local government customer service. I developed software that allows cities to track, manage, and resolve citizen complaints. For example, our local government clients can efficiently track a citizen complaint about a pothole, a broken streetlight, a fallen tree limb, and similar problems. Not only does this lead to more satisfied citizens, but automating the tracking of tasks saves government money. I have spent several years growing this business.

THE TYPICAL AND THE ATYPICAL

In some ways, my entrepreneurial journey has been typical. First, my idea came from a personal experience. Good ideas are almost always informed by firsthand experience more than brainstorming sessions inside an office building.

Second, I've endured successes and failures. Starting a company is called a "roller coaster" for good reason: There is much uncertainty, and each day brings its share of highs and lows, good luck and bad. Hiring the wrong employee for my company was one of my most memorable failures.

In other ways, my experience has not been so typical. I am young. I started my company at age 14. I'm 20 years old now. I have had to overcome challenges related to my age. I needed to convince people to take me seriously and to ignore the naysayers. I needed to learn the practical aspects of business - how to define a problem, design a solution, build a prototype, and sell it - largely on my own. With few professional contacts, I needed to establish a network of advisers and supporters. And I had a work-life-balance challenge: going to school and growing my company at the same time.

My youth may have also worked to my advantage. Sometimes not knowing many things can help, since you ask the "dumb questions."

U.S. POLICY AND CULTURE

Fortunately, when pondering my business idea as a kid, I was growing up in the United States, a nation that offers many benefits to entrepreneurs in terms of both official government policies and an overarching culture of entrepreneurship.

The U.S. government makes it easy to start a company. There is little paperwork to complete. There is a fundamental belief in the United States that private business entrepreneurs should be afforded maximum freedom to do what they need to do to grow their business. Onerous government regulation and paperwork can stifle an entrepreneur's creativity, and thus should be avoided. In this spirit, the government offers tax benefits to small-business owners and funds educational programs.

America's cultural attitudes are even more important to its entrepreneurial success. In the United States, if you have the courage to start a business, you are celebrated and you are encouraged. You are seen as an innovator, a pioneer, a successful rebel. If you fail - and there's a good chance you will if you start your own business - most Americans will shrug it off as a learning opportunity. There's no shame in failing. Families, schools, and the media alike share this acceptance of failure.

NO ONE "RIGHT" APPROACH

The countries that promote entrepreneurship tend to be more economically successful. Economist William Baumol has called entrepreneurship the "indispensable component" of economic growth and prosperity in the United States. With more than 16 million people employed by businesses with fewer than 10 employees, the United States truly does run on small businesses.

But the United States is not the only place that recognizes the economic importance of entrepreneurship. China, India, and other nations also emphasize the importance of small business and are prospering as a result.

In the United States, the most successful entrepreneurs look different. Google, one of America's powerhouse technology companies, was co-founded by a brainy Russian immigrant who did not care much for media attention. He earned a Ph.D. in computer science at a top university. He studied how mathematical formulas could improve search engine results. Oracle, another powerhouse technology company, was founded by a college dropout who grew his company with aggressive sales strategies. He has become a media celebrity. All successful American entrepreneurs don't look or act like real estate mogul Donald Trump; in fact, few do. Instead, successful business owners find the right path for themselves.

Source: U.S. Department of State

judythpiazza@newsblaze.com

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