Web Services Can Give Their Users The Ability to "Mashup"

Sprout, the premier platform for easily creating, publishing and managing sophisticated web content, today launched a Software Development Kit (SDK) allowing third parties to integrate their applications with Sprout. To learn more, visit www.sproutbuilder.com/developers.

Web services and developers that integrate their services with Sprout benefit from expanded reach among Sprout's growing user base, and by empower their existing users to mashup their service with rich media for distribution across any number of web sites. The Sprout SDK has universal appeal as it uses XML and JavaScript, making integration easy and giving users full control over the editing of custom properties.

Also announced today, Sprout v1.5 includes components for Google Forms, PollDaddy, Ribbit, Seesmic and Twitter, making it easy to collect data, survey audiences, place phone calls, or show off vlogs or Twitters directly from a sprout.. There are several new animation effects, a new 'Help' panel with tutorials and 'how-to' videos, and an enhanced Undo/Redo/History function that keeps track of your last 20 actions per page.

"The Sprout SDK allows all types of web services to easily integrate into our platform, joining the likes of Twitter, PollDaddy, Google, Yahoo! and others," said Carnet Williams, CEO of Sprout. "We look forward to working with additional partners on the Sprout platform."

The Sprout SDK provides developers with a wide range of property types and editors like number spinners, date and color/font selectors for manipulating and customizing components. Users can define custom property types and associate them with custom editors, and Sprout records when custom components are initialized, activated, selected and removed.

Components can alert the builder and other components using a topic-based event bus. For example, a news widget can publish "new article" events incorporating a sound widget. When a new article arrives, the sound widget produces a bell sound. Different versions of the same component can be created with simultaneous hosting.

About Sprout
Sprout is the first online platform for easily creating, publishing and managing sophisticated Flash content on the Web. With Sprout, anyone can quickly and easily build rich interactive content for their blog, social networking profile, or web site. Sprout is based in San Francisco, CA, and Honolulu, HI,. To learn more, please visit www.sproutbuilder.com