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World Alliance Financial Assists Seniors with Home Repairs in Oakland County


TROY, Mich., April 30 /PRNewswire/ - World Alliance Financial Corp., an industry leader in reverse mortgages, announced that on April 26, 2008, the company joined together with Christmas in Action ofOakland County to help improve the lives of senior citizens.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080326/NYW008LOGO )

Christmas in Action is an organization dedicated to completing free home repairs for low-income, senior homeowners allowing them to continue living safely and comfortably in their homes. The repairs take place on the last Saturday of each April through the organization's volunteer program.

Employees from World Alliance Financial contributed a full day working on the home of a senior in need. Jobs on the worksite varied from repairing a roof, laying new carpet, installing new kitchen cabinets, sinks and counter tops and painting the interior and exterior of the home. One volunteer was also able to donate a mattress and box spring to a homeowner who needed it.

"We are pleased to have the opportunity to partner with Christmas in Action and to do such good work in the community," stated David Peskin, chief executive officer of World Alliance Financial. "Helping seniors in need is our mission and our employees are engaged with local seniors in so many positive ways. We are lucky to have a work force that is so driven toward helping others."

"World Alliance Financial and Christmas in Action are a natural fit," said Norma Okonski, director of media and public relations for Christmas in Action. "We are so thrilled to have them on-board this year."

About World Alliance Financial Corp.

World Alliance Financial Corp., a member of the KBC Group, is one of the largest reverse mortgage companies in the nation Through its wholesale and retail channels, the company is dedicated to building the reverse mortgage industry by fostering strong partnerships with originators and by providing outstanding consumer education. The company educates millions of Americans about the important benefits of reverse mortgages through the Senior Lending Network, its national consumer education campaign, and then links interested consumers to qualified and experienced originators, who have access to World Alliance Financial's wholesale reverse mortgage products, technology, and education services. For more information, call 1-800-562-6755 or visit the company's website at www.worldalliancefinancial.com.

About Christman in Action

Christmas in Action is a grass-roots, neighbor-helping-neighbor, national, non-profit organization, building hope through community partnerships and volunteerism. Volunteers provide the free home repairs that enable low-income and handicapped seniors to safely remain in their homes. To accomplish this CIA relies on local businesses, community groups, churches and individuals to provide financial, material and volunteer support each year to make Christmas in Action a reality. For more information visit the organization's website at www.ciaoaklandcounty.org.

SOURCE World Alliance Financial Corp.

Tags: ,FIN,RLT,CST,SCZ,CSR,MI-Seniors-home-aid
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