AccuWeather.comŽ and Rhythm NewMedia today announced that AccuWeather.com forecast videos are now included in Rhythm's range of ad-supported mobile content. Local forecasts for over 100 cities, regional forecasts, national forecasts, and breaking severe weather videos will now be available inventory for mobile video ads sold by Rhythm NewMedia. AccuWeather.com forecasting videos will be offered in two-minute segments, alongside other snack-sized video content offered to consumers for free in exchange for watching a short pre- or post-roll video ad.
Rhythm delivers a targeted and personalized video ad before the AccuWeather video content based on demographic data collected. Rhythm both sells and serves these video ads and its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness. In addition to targeting by demographic data, advertisers can also specify frequency caps to help prevent waste.
"Weather is quite simply one of the hottest categories of content on the mobile web and has AccuWeather.com enthusiastically responded by reaching the widest possible audience through advertising-supported content," David Mitchell, Director of Wireless for AccuWeather.com said. "We're happy to work with innovative companies like Rhythm NewMedia to deliver useful content for users integrated with targeted ad opportunities for clients."
"Rhythm NewMedia is pleased to welcome AccuWeather.com to our family of content providers, as we're committed to providing consumers with the most extensive array of professional ad funded mobile videos," said Ian Foley, director of business development at Rhythm NewMedia. "We're dedicated to providing relevant and exciting content for consumers in order to drive viewership and deliver value to both advertisers and operators we work with. Timely, localized weather content from AccuWeather.com is a great match."
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather AuthorityŽ, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.AccuWeather.com for more information.
About Rhythm NewMedia
Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm's offering includes ad serving, ad sales and content sourcing. Rhythm's patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Vodafone Spain and T-Mobile-UK are currently using Rhythm's solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. Visit www.RhythmNewMedia.com for more information.
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