Published: April 28, 2008
Op-Ed Contributor
Zafu.com Has Good Genes, Helping Women Find the Perfect Fit
By Ashley Mathews 
Women come in different shapes and different sizes, but it seems like jeans do not. Feeling this way after trying several brands of jeans is common for many women. Research conducted by Zafu.com found that the average woman tries on 14 pairs of jeans before making a purchase.
However, finding a pair of jeans is no longer, a problem that cannot be solved since Zafu.com launched their website in 2006. "A great pair of jeans is an essential part of a woman's wardrobe, but finding it is a huge challenge as most women know," says Rob Holloway, company Founder and CEO. The site allows women to find different brands and styles of jeans based on mathematical calculations, product databases, and body shapes. Not only, can Zafu.com help you find jeans, but you can also get recommendations for bras and pants.
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All you have to do to find your perfect fit is go to Zafu.com and sign up for free. It takes about 3 minutes to answer seven questions about your body type and jean preference. No measurements are necessary. The information that is entered goes through Zafu's proprietary algorithms and an individual profile is created. If you do not want to create a profile, you can simply answer the question and get results. However, creating a profile makes the process easier, if you plan to return.
After you have submitted your information, Zafu searches their databases, which consists of more than 70 brands of jeans and hundreds of styles and suggest jeans that may fit your best according to your style and size. "I got a few hip choices, but it also returned me some brands I wouldn't buy even if they fit me," she said. "The label, for a lot of women, is as big a factor as the fit. But it's still a really good service, "said Lauren Freedman president of the E-Tailing Group, an Internet consulting firm.
Once the information is submitted, you have the option of selecting the jeans you are interested. When a pair of jeans is selected, the site provides a detailed description of the jean and you can view multiple pictures of the jean. The website also directs the woman to an online retailer for purchase, or the recommendations can be printed out for in-store purchase.
"I was very pleased with the results from Zafu.com and I love my new jeans," said Lisa Woods a user of
Zafu.com. Moreover, majority of women who use the website find the perfect fitting jeans. Therefore, I guess it is safe to say Zafu has made the dressing room a much more comfortable place for women.
zafu.com Helps Women Find Their Perfect Jeans
Source: The Student Operated Press
judythpiazza@newsblaze.com
* The views of Opinion writers do not necessarily reflect the views of NewsBlaze
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