Mega TV Puerto Rico Names Luis Roldan Senior Vice President and GM

-TV Veteran Brings Overs 25 Years of Experience to Spanish Broadcasting System's Television Venture in Puerto Rico-

Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that Luis Roldan was named Senior Vice President and General Manager of MEGA TV in Puerto Rico. Mr. Roldan will oversee the retransmission of Mega TV on WSJU-TV (Channel 30).

"We are pleased to have someone of Luis' caliber, talent and experience joining the MEGA TV family," stated Raul Alarcón Jr., CEO and Chairman of Spanish Broadcasting System. "Over the last two years, MEGA TV has grown at an incredible rate while maintaining its leadership position in the Hispanic TV market with high quality content and programming. We expect our entrance into Puerto Rico's broadcast market to follow the same path to success and we are confident that Luis will help to lead us in that direction."

Most recently, Mr. Roldan served as President and General Manager for WKAQ-TV, Telemundo's flagship station in Puerto Rico. Prior to that, he worked for WNJU-TV in New York where he served as an Account Executive, Local Sales Manager, General Sales Manager, Station Manager and Executive Vice President and General Manager. Mr. Roldan began his career at WNBC-TV in New York where he served as an Account Executive for three years. He holds a Bachelor of Science degree in Marketing from Fordham University.

"With over 25 years of experience in the television business, Luis brings a wealth of knowledge and experience to MEGA TV Puerto Rico," added Cynthia Hudson Fernandez, Executive Vice President and Chief Creative Officer of Spanish Broadcasting System. "Throughout his career, he has worked with networks as well as independent and affiliate stations, delivering tremendous results for each of them. As MEGA TV grows faster than any other Hispanic station in the United States, the hiring of Luis could not have been more timely."

"I am very grateful to be given the opportunity to join such a savvy and powerful team of industry veterans," said Mr. Roldan. "Their hard work and dedication has put MEGA TV way ahead of its time and I am looking forward to adding value to continue making it a leading competitor in Hispanic TV."

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.