A Bicycle Bonanza -- the 18th China International Bicycle & Motor Fair 'Rolls' into Shanghai Starting May 4th

SHANGHAI, China, April 25 /Xinhua-PRNewswire/ -- the 18th China International Bicycle & Motor Fair & 2008 China International Motor & Parts Fair will be grandiosely staged in Shanghai New International Expo Center from Apr. 25th to 28th, 2008.

The exhibition is developing quickly, mirroring the fast development of the Chinese bicycle industry. As a professional exhibition, which is authoritative both at home and abroad, it has drawn more and more attention from the industry. There will be 1100 exhibitors from 10 countries and regions attending the exhibition and 5000 exhibition booths with an area of 100,000 sq. m. It is estimated that approximately 100,000 people from home and abroad will visit this international gala. On the basis of remaining in its leadership position, this bicycle exhibition will incorporate more cultural and creative elements to present us with a creative exhibition, integrating release, trading, design and communication. This exhibition will be organized by China Bicycle Association and co-organized by Shanghai Xiesheng Exhibition Co., Ltd and Shanghai International Exhibition Co., Ltd.

The exhibition is characterized by upswinging industrial cohesion. Famous producers on large scales, such as Giant, Merida, Phoenix, LBH, Goldenwheel, will all attend with their innovative products and organize various activities, such as "Permanent Image of Yongjiu" -- to Experience the Brand and Fell Yongjiu bicycles. In addition, there will be over 100 overseas brands participating in the exhibition from ten countries and regions, including many international famous brands. The globally biggest bicycle parts manufacturer SHIMANO will still attend this exhibition by employing the largest exhibition area. COLNAGO and BIANCHI will bring their latest Italian bicycles respectively. Other brands, such as SIGMA SPORT, VUELTA, CINELLI, and SIDI, will also attend by employing large exhibition areas. Besides which, some brands will be participating in the exhibition inShanghai for the first time, such as BMC -- a bicycle brand fromSwitzerland, Fox Racing -- a shock absorber brand fromUSA, ORBEA -- a brand fromSpain, Panaracer -- a tire brand fromJapan, TOPEAK -- a bicycle parts brand fromTaiwan. They will not only present their latest bicycle technologies and products, but also hold a series of promotional activities. The founder and president of COLNAGO -- Mr. COLNAGO will release the Chinese Version of the COLNAGO Bicycle Biography on site to make more people understand and love cycling sports.

With people's growing awareness of keeping fit and environmental protection, riding bicycles for short journeys is now becoming a fashion. The delivery of the 2008 Beijing Olympic Games will greatly inspire the enthusiasm of all sports and help to promote bicycle culture and cycling sports around China. Additionally, bicycles, as a non-polluter and zero-energy consumer, will be bound to play an active role inChina's construction of resources saving and an environmental friendly society. China International Bicycle & Motor Fair with its industrial background will highlight the exhibition theme of "Creating Brilliance and Welcoming the Olympics" pave a way for sustainable and balanced development for domestic and overseas peers by focusing on "brand + channel" and building an international platform for "information sharing."

The Exhibition aims for the following themes:

Creativity Makes the Wonderful Event More Brilliant

It is the cutting-in point for industrial upgrades to improve the industrial innovative capability. The organizers held China International Bicycle Design Competition, aiming to link bicycle design with the industry, cultivate and foster talent capable of creative bicycle design, promote the industrialization of domestic bicycle design, facilitate more home-made bicycles to access the world arena and transformChina from a giant bicycle manufacturer to a great bicycle creator.

This exhibition will organize activities, such as "Creative Ideas Lead to the Future of the Industry" -- exhibition of one hundred excellent works of the China International Bicycle Design Competition, "Perfect Link between Design and Industry" -- bicycle design projects match-meeting, so as to build a platform for broad communication and value transfer, set up an industry service platform in favor of resource integration, information sharing, supply & demand linking and ready marketability between bicycle producers, designers, the emerging design strength inChina, bicycle exhibitions and the end consumers, explore an effective way for product design, trading as well as ultimate mass production and find a development road to quicken the cultivation of self-owned brands for the Chinese bicycle industry.

Pass the Olympic Spirit and Carry Forward the Bicycle Culture

The China International Bicycle & Motor Fair has long shouldered the responsibility of promoting a healthy lifestyle and the cycling sports. During the exhibition, the following activities will be organized, which are worthy of our attention. For example, the starting ceremony of "Mengniu Green Bicyclers toBeijing" -- a large bicycle volunteers' journey will be held on the opening ceremony of this exhibition. It is an activity integrating various concepts, such as health, environmental protection and commonwealth, aiming to call all people to body-building, carry forward the Olympic spirit, extend the traditional function of bicycle as means for green transportation, and an environmentally friendly and healthy lifestyle. Then, many teams such as Campus Team, Elderly People Bicycle Team, Multi-skill Bicycle Team composed of bicycle fans from various social circles at home and abroad will join the "Green Cycling." Local musical bands fromHolland -- the "Kingdom of Bicycles" and bicycle fans will be invited to enrich the exhibition. Holding and participating in different interactive programs will help to promote communication between domestic and overseas bicycle cultural philosophies and professional fields and make people pay more attention to the positive role that the cycling sports play in modern life and urban development. This exhibition will also introduce a series of fashion-leading cycling sports programs. During the exhibition, the wonderful "Energetic Fashion, Motional Coolness" -- bicycle products show tries to overthrow the traditional "invariable exhibition booth" by "creative elevation," endowing a stage for a flexible show of enterprise products. In addition, activities such as "Travel by Bicycle to Meet Friends" -- a showcase ofHolland folk culture and bicycle culture, "Enjoying Sports is Me" -- Philips Healthy Bicycle Competition & Garden Party Recruit Activity will all bring the audience big surprises. Moreover, during the exhibition, various high-level and high-quality academic lectures and professional technology forums will be provided.

Present an Excellent Exhibition with Improved Services

The Exhibition Areas Arranged Reasonably and Orderly

In line with the principle of "optimal exhibition area arrangement and clear and professional product categorization," the exhibition area arrangement is further optimized and the professional categorization of the exhibits are clearer in reference to the international common categorizing standard for exhibition areas and exhibits.

Rights Fully Protected by Creative Envelopes

In recent years, the organizing committee has been attaching great importance to the protection of intellectual property rights, aiming to prevent the products under suspicion of rights infringement from joining the exhibition. During the exhibition, the organizer will set up the Reception Office for Complaints on Intellectual Property Rights, providing consulting service on rights protection for exhibitors and creating an environment for trustworthy trade. The "Creative Envelope" system introduced by Shanghai Intellectual Property Administration at the end of last year will be widely used for the first time in the bicycle design competition. Before submitting the works, the competitors may receive a "Creative Envelope" from intellectual property administrative departments at the municipal or district levels; then they put one copy of their designs into the envelope, and register in the municipal intellectual property bureau for record. In case the exhibited works are plagiarized, even though the author has not been granted patent authorization, what's kept in the "Creative Envelope" will serve as powerful evidence to prove the design content and creation time.

Considerate Logistic Services

To facilitate the exhibitors and the audience, the organizing committee compiled Exhibition Guidance describing services in detail. Besides distributing Exhibition Guidance in the hall of the south entrance, four consulting desks will be set between hall W1 to W5 and hall E1 to E4 to help the participants access exhibition information more easily and efficiently. To communicate bicycle knowledge, the organizers will distribute booklets on how to use bicycles properly so as to widely spread the knowledge on the value of bicycles in energy saving and environmental protection. The organizing committee will try to improve the service quality in catering, transport and other aspects. Firstly, car pick-up service will be provided between the exhibition hall and Longyang road station of the subway and battery powered cars will be available in the exhibition square. Noticeable marks will be set up at places where the cars stop so people will not miss them. Secondly, to ensure convenient and healthy eating, in addition to the set-up of eating stands near each exhibition hall, outdoor eating sites will also available so that the exhibitors will have more choices; Meanwhile, it will be supervised and managed by relevant departments to ensure food quality. Thirdly, the eating and rest areas for exhibitors and visitors will be increased so that they will have a more comfortable experience. The news center of this exhibition will attempt to release information in real time for the first time, which will significantly promote the advocacy effects of the exhibitors and the exhibited information.

If the message is published, please send the sample copy to Shanghai International Exhibition Co., Ltd., with attention to Song Xiaoye.

    For more information, please contact:

     Song Xiaoye
     Shanghai International Exhibition Co., Ltd.
     Address: F 8, Oriental Overseas Tower, No. 841 Middle Yan'an Road,
              Shanghai 200040
     Tel:   +86-21-62792828
     Email: ricesong@siec-ccpit.com

SOURCE Shanghai International Exhibition Co., Ltd.

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

Tags: ,SPT,PUB,TRN,TDS,ASI,CHINA-CYCLE-2008

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