G2 Direct & Digital Names Nancy Grebey Director of Financial Services Practice

In this role Grebey is charged with continuing to forge the agency's leadership role in the financial services marketing sector, delivering an enhanced offering to the agency's long-standing current financial services clients including Aetna, Liberty Mutual and BMW Financial Services, and driving the group's continued expansion in this area.

A veteran in direct marketing, Grebey arrives most recently from Draftfcb where she spent eight years as Managing Director of one of the nation's largest direct marketing accounts -- Verizon. Additionally, after the Draft/FCB merger she served as the Lead of their Direct Marketing Practice.

Grebey brings an impressive client-side track record in Financial Services to the agency, with over 15 years in senior marketing roles at leading companies such as Crestar Bank and Chevy Chase Federal. Grebey also has a deep understanding of data analytics and targeting, after several years directing the Financial Service Practice at Equifax. During her career, she has advised many Financial Service Companies, including American Express, CIT and Nationwide.

Larry Kimmel, G2 Direct & Digital's Chairman & CEO, said, "Nancy possesses an impressive depth of experience across the financial service sector -- as well as being an expert on both the client and direct marketing agency side. We are looking forward to a significant contribution from her to drive our clients' business success."

Commenting on her new role, Grebey said, "G2 Direct & Digital is really leading the way in building a unique vertical practice model to serve their clients, and their vision for the agency really impressed me. I'm looking forward to helping them build a different kind of marketing services offer, as well as continuing to drive the success they have already experienced in the Financial Services sector."

About G2 Direct & Digital

G2 Direct & Digital is one of the largest direct and digital communications agencies, and a market leader in the industry for over 25 years. Specializing in customer revenue optimization and brand building, the agency has specialist practice capabilities in Financial Services, Healthcare, B-to-B, Travel and Consumer Marketing. The group has in-house skill centers that include: Loyalty, Demand-Generation, Brand Transformation, Direct Response Media, Strategic Planning and Creative Services and clients that include: Adobe, Aetna, Bristol-Myers Squibb, GlaxoSmithKline, Liberty Mutual, Nokia, Procter & Gamble, Pfizer, Princess Cruises and United Airlines. G2 Direct & Digital is part of the G2 global network of companies, a partner company of Grey Group and a member of WPP (Nasdaq: WPPGY). For more information please visit www.g2dd.com.

    For more information and press interviews:
    Jessica Owen-Ward
    G2 Worldwide, Global Headquarters
    T: + 212 546 1921
    C: + 646 637 1587
    E: jowenward@g2.com

SOURCE G2 Direct & Digital

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Tags: Banking and Finance, , High Tech, new york

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