Navic Networks Appoints Alec Gerster as Chief Marketing Officer

"Alec's extensive experience, perspective and insight will be invaluable as the media landscape continues to evolve with new attention to engagement, measurement and the imminent switch to digital broadcasting in 2009," said Chet Kanojia, chief executive officer, Navic Networks.

Navic is the leading provider of advanced television advertising solutions that use real-time audience data to enhance the delivery and placement of targeted, interactive advertisements. Pioneering the use of behavioral targeting on TV, Navic's solutions address today's highly fragmented media landscape by finding target audiences and placing relevant ads across multiple programs, platforms and markets. Navic's sophisticated campaign planning and management tools are transforming the way advertising is delivered and have been designed to adapt and remain effective as the philosophy of planning and buying digital media evolves with the landscape.

"Navic's work with key North American cable operators has set a solid foundation for advertisers to leverage the full potential of enhanced television advertising in the growing digital TV environment," Gerster said. "It's exciting for someone with my background and experience to be an integral part of a company demonstrating the real, tangible benefits of a digital television environment to advertisers, media owners and viewers."

Gerster will be based inNew York, where he has established deep contacts in the media and advertising industries during a 35-year career. Most recently, he was worldwide chief executive officer for Initiative, a major media service company owned by the Interpublic Group of Companies (IPG). Gerster left his position at Initiative earlier this year to focus on his interest in the growing potential of the digital television industry, which as of February 2009 will include broadcasters in addition to satellite and cable.

Gerster joined Initiative in April 2002 to oversee worldwide operations in 58 countries and a global workforce of over 3,000 employees.

Prior to joining Initiative, Gerster had a 30-year career at Grey Global group, where he served as chief executive officer of Grey's media service arm -- MediaCom Worldwide. Under his leadership, the agency became one of the industry's leading global media networks. In addition, he was an executive officer of publicly held Grey Global Group and heavily involved with the group's pioneering digital activities. In addition to his duties as CEO, Gerster was also director of media ventures for MediaCom's corporate parent, Grey Global Group. His accomplishments included leading MediaCom to become a leading influencer in digital media while at the same time playing a key role in founding Grey Technologies Group.

About Navic Networks

Navic Networks is the leading addressable advertising and interactive television technology provider to the cable and direct broadcast satellite television industry. Navic provides sophisticated tools that use real-time audience measurement data to optimize the delivery and placement of targeted interactive media. Navic Networks is a privately held corporation headquartered inWaltham, Mass. For more information, visit http://www.navic.tv/.

    Contact:
    Heidi Patel           Karen Pantinas
    Navic Networks        Beaupre & Co. Public Relations
    781.398.4643          603.559.5836
    hpatel@navic.tv       kpantinas@beaupre.com

SOURCE Navic Networks

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