Zebra Introduces Latest Addition to Growing Value-Class Printer Line with New P110m for Monochrome Card Printing Applications

Further Expands Industry's Most Affordable, Compact and Versatile Single-sided Printing Solutions for Wide Variety of Secure, Personalised Identification Cards

UK - March 4, 2008 - Zebra Technologies (NASDAQ: ZBRA), a worldwide leader in card printing and bar code labeling solutions, today introduced the Zebra P110m for affordable, monochrome-only card printing applications. The P110m provides high reliability, along with advanced electronics -- the only printer in its class to offer comprehensive printer status and diagnostic messaging via a built-in LCD screen. 

The newest addition to Zebra's Value Class line, the P110m is a direct, single-sided thermal printer ideally-suited for a wide variety of industries, including financial services, retail, hospitality, education and transportation. Easy-to-use, durable and compact, it offers a lower total cost of ownership and higher return on investment for customers with smaller-volume card printing requirements.

"For smaller or remote field organisations, the P110m provides a cost-effective and truly versatile printing solution for creating personalised credit, membership and loyalty cards on either blank or pre-printed stock," said Ram Ramaprasad, director of product management for Zebra Card Printer Solutions. "Organisations can also instantly and cost-effectively integrate cards with a wide variety of supporting access control applications for enhanced security."

The new USB-ready printer offers several optional features such as magnetic stripe encoding and Ethernet connectivity so that organisations can deploy and manage card printers on an enterprise-wide basis. It also offers the following ease-of-use features:

 Simple printhead replacement - no tools required

The Zebra P110m is available through authorized Zebra card printer resellers and distributors worldwide and offers a two-year warranty. In the EMEA the manufacturer's suggested retail price is €1395.

For further information, visit http://www.zebracard.com/id/card/na/en/index/products/card_printers/value_card_printers/p110m.html

About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions to businesses and governments in 100 countries around the world.  A broad range of applications benefit from Zebra brand thermal bar code label and receipt printers and plastic card printers (formerly branded Eltron®), in addition to RFID and real time locating systems, resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service.  Information about Zebra card printers can be found at www.zebracard.com.  Information about Zebra Technologies can be found at www.zebra.com.

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