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Complementary Excerpt Available from Best Practices: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications
CHAPEL HILL, N.C., April 18 /PRNewswire/ -- Sales force performance
significantly impacts growth and bottom line results. The ability of senior
management to effectively disseminate vital information to their sales forces
while maximizing selling time is integral to the overall success of their
companies.
Findings from the study, "U.S. Sales Communications Excellence: Resources,
Structure and Processes to Optimize Pharmaceutical Sales Communications,"
identified a wealth of key practices and metrics that can enable organizations
to identify performance gaps and areas for improvement to better employ sales
communications functions. For a complementary excerpt, click the following or
paste into your browser: http://www3.best-in-class.com/rr931.htm
Some key findings include:
-- The typical pharmaceutical organization spends $80-150 per salesperson
in salaries for communication employees. The potential time savings
(and resulting increased sales time) that an effective communications
group can have will ultimately far outweigh this cost.
-- While roughly 53 percent of the Total Benchmark Class indicated that
they do not track communications, and 74 percent stated that they do
not measure communications, nearly all participants indicated a desire
to do both.
To access the full report or to download a complementary summary
containing insights found in this report, click on the following link:
http://www3.best-in-class.com/rr931.htm .
To find out more about this report, or more about Best Practices Research
and Consulting, please visit our website at www.best-in-class.com or contact
Grant Houston at 919-767-9182 or ghouston@best-in-class.com.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC conducts work based on the simple yet profound
principle that organizations can chart a course to superior economic
performance by studying the best business practices, operating tactics and
winning strategies of world-class companies. Specializing in best-in-class
benchmarking research, Best Practices, LLC probes critical issues that drive
organizational impact, influence and efficiency. From facilitating peer-to-
peer networking and conducting customized benchmarking research to providing
on-demand best practices, Best Practices, LLC offers solutions for all your
benchmarking needs.
SOURCE Best Practices, LLC
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