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VIDEO AVAILABLE: May 5: Allure of Ice Diamonds engages Users with Video via iBeg at Facebook

Sparkling on Ice.com sponsors a Diamond Ring for iBeg Facebook Application

Through May 5, Ice.com is embracing the changing landscape of marketing by seizing Web 2.0 technologies in the social networking space on Facebook. By selecting Qoof's interactive iBeg application to promote its giveaway of a scintillating, diamond engagement ring, Ice.com has secured its presence in front of a spirited, shopping audience which will flash brilliant creativity while vying for the tantalizing treasure.

Ice.com's strike into social networking with Facebook is tapping into Ice's success with YouTube video, "Mr. Cupid," and the, "Sparkle Like the Stars," blog. "Our previous success within Web 2.0 technology makes the move to Facebook via iBeg a natural fit for us in our marketing initiatives," says Pinny Gniwisch, VP of marketing at Ice.com.

Those who upload video content onto the Facebook space will be putting their creativity in front of viewers who will vote for their video. To join and vote, Facebook members can search for iBeg on Facebook or visit 'http://apps.facebook.com/ibegtowin'. The highest number of votes for a video will designate the Ice winner.

"Qoof is online shopping - and retailing - meets Internet video - a video commerce platform which presents goods where people meet online," said Qoof's EVP, Sales and Marketing, Jonathan Stefansky. "The iBeg application presents an opportunity for social networkers to join the chase in a Web contest that is both exciting and seamless while seeking to net Ice.com's diamond ring."

The number of Facebook users over the age of 25 continues to climb, and comScore report numbers nearing 15 million for the over 35 audience and over 5 million in the over 50 age bracket.

"Selection of Qoof's iBeg for Facebook marketing efforts is a natural reflection of the quality of products Ice.com provides buyers with. The entire Facebook community gets to enjoy compelling content, and to vote for the most persuasive video 'iBegs' for the diamond engagement ring," added Stefansky.

About Ice.com

Ice.com is the leading online provider for high quality jewelry. With over 20 years of experience, Ice.com brings an unprecedented record and reputation for bringing quality jewelry to some of the world's most prestigious boutiques, now affording customers the opportunity to acquire exceptional jewelry at incredible savings online. Ice.com is committed to providing its customers with the very best shopping and service experience online and the very best value, quality, and selection of jewelry in the world.

About Qoof

Qoof is a video commerce platform that bridges the world of online shopping, Internet video, and direct response TV to create a distributed, targeted and personalized video commerce network. iBeg is Qoof's first social network application. Qoof extends it products and services to the affiliate marketing and the e-commerce community to drive sales by leveraging the power of video. For more information visit 'http://www.qoof.com'.

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   Mr. Richard Kligman
   CEO
   Qoof Ltd.
   Bet Shemesh,    NY,    99000
   USA
   212-444-1924 (phone)
   richard@qoof.com
   www.qoof.com