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BioElectronics CEO Andrew Whelan: Positioning the Company for Growth During 2008 and Beyond
FREDERICK, Md., April 14 /PRNewswire-FirstCall/ -- Andrew Whelan,
President, CEO and Chairman of BioElectronics, Corp. (Pink Sheets: BIEL),
developer of ActiPatch, an FDA-cleared, drug-free anti-inflammatory patch with
an embedded battery operated microchip that delivers pulsed electromagnetic
therapy to relieve pain and speed healing, today issued the following letter
to shareholders.
To the shareholders of BioElectronics Corp.:
BioElectronics Corp. has recently completed a series of significant
changes we believe strongly position the organization for meaningful revenue
growth during 2008 and beyond. Over the past few quarters we have
substantially changed the management team, introduced a significant number of
new products, meaningfully altered our manufacturing methodology and almost
completely overhauled our distribution strategy.
We believe 2008 will be year of exciting growth for the organization as we
move into new markets with an enhanced product offering and meaningfully
enhanced distribution. We look forward to continuing and expanding our
relationship with our shareholders as this management team and all of the
employees of BioElectronics work to increase shareholder value during the rest
of 2008 and beyond.
Below, I have outlined just a few of the many positive changes that have
occurred at the company over the last few quarters. We do not expect change
at the company to stop here, however, as it is our intention to continue to
modify our plan in order to achieve success moving forward.
Management Team Changes -- We have recently enhanced our management team
with the addition of two top flight sales and market executives. We recently
successfully recruited John Hartong to manage distribution forNorth America.
John has many years of sales and marketing experience and is already making a
positive impact on the organization. Additionally, we recently hired Farid
Tamimi to manage our international sales efforts and we are excited to have
him as part of the BioElectronics team. Farid has been very successful over
the past few months in expanding our international distribution, which has
been reflected in some of our recent press releases.
New Retail Oriented Product Introductions for 2008 -- We have been very
busy designing new products to meet the needs of the marketplace. The most
significant of these achievements is the development of the retail product
line. The new retail product line targets four common conditions that affect
hundreds of millions of people throughout the world: 1) Back pain, 2) Foot and
ankle pain, including ankle sprains and plantar fasciitis, 3) Knee pain, 4)
Arm and wrist pain, including carpal tunnel and tennis elbow. We have planned
an aggressive retail introduction of these products for locations outside of
the United States where we have received regulatory clearance. We are
expecting the products to see distribution in retail stores inCanada,Italy,
Netherlands,Mexico,United Kingdom, and other countries over the next few
months. We are also working hard on several products, which we plan to
introduce at the beginning of 2009, the most exciting of which is a new
drug-free, topical pain patch specifically designed to provide relief for the
millions of arthritis sufferers.
Improvements to the Plastic and General Surgery Product Line -- Over the
past few quarters we have also made some significant improvements to our
products targeted at the plastic and general surgery market. Last month we
announced a 24 hour recovery breast augmentation program and thus far we have
been very happy with the enthusiasm we are seeing among plastic surgeons
specializing in this area. Last summer we completed the introduction of a
significant improvement to our eye surgery recovery kit. Additional major
enhancements were made to our rhinoplasty and facial surgery kits and to our
bariatric patch products. In many cases, these product redesigns were
completed in conjunction with the many plastic surgeons that are beginning to
heavily rely on our products.
Manufacturing -- During 2007, we transferred all of our manufacturing
offshore, which resulted in a significant cost savings for the company. We
are estimating this change will result in a 75% reduction in cost of goods
sold, allowing us to reduce manufacturing costs to only approximately 20% of
the end retail price. We expect this move to significantly impact the
financials of the company during 2008 and beyond.
Distribution -- Early in 2007 the management team at BioElectronics
performed a thorough analysis of our distribution strategy and worked
diligently throughout the year to change what was not working while preserving
the areas where we were showing positive results. We are happy to say these
efforts have yielded significant successes. During 2007, we signed more than
20 new international distributors in important countries such asItaly,
Mexico,United Kingdom,Netherlands,Turkey,Singapore,Canada,Malaysia,
Panama, andKuwait, among others. We have also had considerable success in
signing and training domestic sales agents with more than 70 signing on to
carry our products during 2007 and early 2008.
Clinical Trials -- One of our major goals during 2008 is to complete
clinical trials in order to expand the use of our product withinthe United
States. While it is still too early to comment publicly on our exact plan
relative to this area, we are currently in negotiations with several entities
of import. Our overall long-term goal is to receive full approval from the US
Food and Drug Administration to allow our products to be sold over the counter
withinthe United States. We urge shareholders to stay tuned over the coming
quarters as we announce developments in these areas.
In summary, 2007 was a year of significant change at BioElectronics Corp.
We now have a robust set of products to target markets that we believe are
easily valued in the billions of dollars. Additionally, we believe we have
developed a distribution strategy to move these products to market. Clearly,
we still have work to do at the Company, but we are very excited about the
progress that has been made over the past few quarters and expect 2008 to be a
year of strong revenue growth at the company. We look forward to your
continued support and welcome your comments and suggestions.
Sincerely,
Andrew J. Whelan
President, Chief Executive Officer, and Chairman
BioElectronics Corp.
SOURCE BioElectronics, Corp.
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