Published:
Blizzard Entertainment(R)'s World of Warcraft(R): The Burning Crusade(R) Surpasses One Million Peak Concurrent Player Milestone in Mainland China
SHANGHAI, China, April 11 /Xinhua-PRNewswire/ -- The9 Limited
(Nasdaq: NCTY) (''The9''), a leading online game operator inChina, today
announced that Blizzard Entertainment(R)'s World of Warcraft(R), the
subscription-based massively multiplayer online role-playing game (MMORPG) has
achieved a record peak concurrency of 1 million, the highest concurrency since
the game's commercial launch in June 2005, following the launch of its new
expansion pack, World of Warcraft: The Burning Crusade(R), in mainlandChina
on September 6, 2007.
World of Warcraft: The Burning Crusade is the first expansion pack for the
massively multiplayer online role-playing game developed by Blizzard
Entertainment and operated by The9 in mainlandChina. In addition to
continuing World of Warcraft's epic story line, Blizzard Entertainment's
Burning Crusade expansion pack has extended the existing game content in a
variety of ways, raising the original game to new heights. After the launch
of the expansion pack, many existing players returned to the game and numerous
new players have also been attracted to participate in the experience. It is
no doubt that the epic game content and quality of Blizzard Entertainment's
World of Warcraft: The Burning Crusade has once again written a new chapter in
mainlandChina's online game history.
About The9 Limited
The9 Limited is a leading online game operator inChina. The9's business
is primarily focused on operating and developing high-quality games for the
Chinese online game market. The9 directly or through affiliates operates
licensed MMORPGs, consisting of MU(R), Blizzard Entertainment(R)'s World of
Warcraft(R), Soul of The Ultimate Nation(TM), Granado Espada, and its first
proprietary MMORPG, Joyful Journey West(TM), in mainlandChina. It has also
obtained exclusive licenses to operate additional MMORPGs and advanced casual
games in mainlandChina, including Hellgate:London, Ragnarok Online 2, Emil
Chronicle Online, Huxley(TM), FIFA Online 2, Audition 2, Field of Honor and
Audition. In addition, The9 is also developing various proprietary games,
including Warriors of Fate Online(TM) and Fantastic Melody Online(TM).
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft(R) and the
Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc.
( http://www.blizzard.com ), a division of Vivendi Games, is a premier
developer and publisher of entertainment software renowned for creating some
of the industry's most critically acclaimed games. Blizzard Entertainment's
track record includes ten #1-selling games and multiple Game of the Year
awards. The company's online-gaming service, Battle.net(R), is one of the
largest in the world, with millions of active users.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the ''safe harbor'' provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as ''will,'' ''expects,'' ''anticipates,''
''future,'' ''intends,'' ''plans,'' ''believes,'' ''estimates'' and similar
statements. Among other things, the business outlook and quotations from
management in this press release contain forward-looking statements. The9 may
also make written or oral forward-looking statements in its periodic reports
to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in
its annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or employees
to third parties. Statements that are not historical facts, including
statements about The9's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual results to
differ materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to, The9's
limited operating history as an online game operator, political and economic
policies of the Chinese government, the laws and regulations governing the
online game industry, information disseminated over the Internet and Internet
content providers inChina, intensified government regulation of Internet
cafes, The9's ability to retain existing players and attract new players,
license, develop or acquire additional online games that are appealing to
users, anticipate and adapt to changing consumer preferences and respond to
competitive market conditions, and other risks and uncertainties outlined in
The9's filings with the U.S. Securities and Exchange Commission, including its
annual reports on Form 20-F. The9 does not undertake any obligation to update
any forward-looking statement, except as required under applicable law.
For further information, please contact:
Ms. Dahlia Wei
Senior Manager, Investor Relations
The9 Limited
Tel: +86-21-5172-9990
Email: IR@corp.the9.com
Web: http://www.corp.the9.com/
SOURCE The9 Limited
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