Fashion Takes Flight: Oiselle Running, Inc. Releases New Look for Spring 2008

"Best New Brand" Doubles Clothing Collection and Distribution Area, Introducing the Premium Sports Line to Women Runners Around the Country

Oiselle Running, Inc. is off and running! Recognized as the "Best New Brand" at the recent 2008 Fleet Feet Conference, Oiselle (pronounced wa-zell) today announced the immediate availability of their spring 2008 collection and the addition of 30 new retail partners for 2008. Oiselle designs exclusively for the woman runner and has quickly built a strong reputation as the colorful new player in the premium running-apparel industry.

"Form should be in perfect balance with function. While Oiselle is designed to help women athletes perform at their highest level, our clothes feel and look amazing. At Oiselle, it's our mission to bring a high level of both technical expertise and style to the table -- and to challenge the industry as a whole to do the same," said Oiselle Founder and President Sally Bergesen. A competitive runner who logs more than 40 miles in a typical week, Sally knows how uncomfortable -- and distracting -- tight, billowy, or ill-fitting apparel can be.

Oiselle's spring 2008 collection features nine bold warm-weather running styles and a bright, refreshing color palette. Flattering shorts in feminine shades like "pearl blush" pair beautifully with tanks in berry-colored "rumba red" or the "heather orange" performance tee. New spring tops continue the use of premium fabrics and wicking innovations like Dri-Release®, and add a new pop of complementary color to seasonal iterations of Oiselle classics, such as last year's most popular short, the Marseille, now available in "rumba red" or Oiselle's signature "firecracker" orange.

The all-new Isabel Short is the perfect addition to the line, bringing a slightly longer length and non-split leg style to the running performance of the Marseille. Perfect for runners seeking a little more coverage without added bulk, the Isabel's minimal waistline shirring provides a slim, poof-free fit. And because Oiselle is designed by women who run, every element has been carefully thought out, including integrated pockets, chafe-resistant constructions, and fluid, durable fabrics that go the distance, run after run.

The new Oiselle collection is now available online at www.oisellerunning.com and in select running and sports-apparel stores in Washington, Oregon, California, Idaho, Nevada, Ohio, Tennessee, Louisiana, Texas, Virginia, Maryland, Pennsylvania, New York and Florida. Additional media materials and clothing samples are available upon request; please contact Rebecca Halleran at becca@duopr.com.

About Oiselle Running, Inc.

Founded in Seattle, Washington in 2006, Oiselle is a running apparel company dedicated exclusively to the needs of women runners. At Oiselle, we don't just produce performance apparel, we road test each and every piece. We believe that running is not just a physical activity, but also a life philosophy that can help women of all ages increase their courage, stamina, confidence and health. A French word for bird, Oiselle (pronounced wa-zell) alludes to that feeling of freedom, that sense of flight -- when the legs go fast and the heart goes free. Additional information can be found at www.oisellerunning.com.