Published:
mark. Signs 19 Recordings/Jive Recording Artist Jordin Sparks as First-Ever Representative Spokesperson
NEW YORK, April 10 /PRNewswire/ -- mark., the boutique beauty and fashion
brand fromAvon, announced today that it has partnered with 19 Recordings/Jive
Recording Artist Jordin Sparks. In this newly established role, Jordin will be
mark.'s first-ever spokesperson for its sales Representatives.
Jordin was mark.'s first sales Representative when the brand launched in
2003, and in her new role she will share inspirational messages and advice
with the brand's Representatives. Jordin will appear in a nationwide
Representative advertising campaign targeting college campuses and will be
seen in the brand's magalog. In addition, she will be featured on mark.
websites (meetmark.com and markgirl.com) as well the brand's social networking
pages on facebook and myspace. Jordin's partnership initiatives are slated to
begin in summer 2008.
"We're so proud ofJordan's success and all that she has achieved -- from
the moment she signed on as our very first mark. Sales Representative and
later when she became the youngest winner of American Idol," states Claudia
Poccia, Global President, mark. and Strategic Alliances. "With her incredible
accomplishments and her fearless drive, Jordin is truly the perfect
spokesperson to inspire and motivate young women who are looking to make their
mark in the world."
"Being a part of mark. has been so impactful on my life's journey. My
experience as a Representative was the first opportunity that I had as a young
woman to learn valuable business skills and earn money to pursue my dreams,"
says Jordin. "I am so excited to have the opportunity to partner with mark.
now at this incredible stage in my life and be the voice that inspires other
young women to realize their potential and shoot for the stars."
Jordin Sparks
Jordin Sparks at 17 graced the stage as the youngest American Idol winner
in 2007. Her eponymous Jive Records debut received critical praise, generated
platinum digital-sales of the hit single "Tattoo" and was recently certified
gold. Her current single, "No Air," with label-mate Chris Brown is rapidly
approaching platinum status and holds the #5 spot on the Hot 100 singles
chart. She will embark on her first nationwide tour in Spring 2008 with Alicia
Keys.
About mark.
Launched in 2003, mark. is the beauty and fashion boutique brand of Avon
Products, Inc., that provides young women with a unique opportunity to create
their own entrepreneurial platform for business. mark.'s innovative and
unexpected beauty and fashion finds are sold through its own dedicated
magalog, through mark. Representatives and online at meetmark.com. Learn more
about mark. and its products are www.meetmark.com.
SOURCE mark.
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