Published:
Video: Lord and Taylor Re-Launches Its Legendary Rose to the Delight of Many
NEW YORK, April 10 /PRNewswire/ -- To the delight of many, Lord and
Taylor, America's favorite store, has re-launched its iconic Rose, first
introduced in the 1940s and now re-created and re-colored in "sunrise," the
extraordinary mixture of yellow and orange the store has adopted as its own as
it re-invents itself for the twenty-first century. The exuberant new Lord and
Taylor Rose is showcased on shopping bags, boxes, gift cards and in-store
visuals in all 47 Lord and Taylor stores in the Northeast, through Memorial
Day. InManhattan, stunning collages of the Rose are displayed in awnings and
windows across the Fifth Avenue facade of the landmarked flagship store and
wrap buses that carry New Yorkers and visitors to and from metro area
locations.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/lordandtaylor/32541/
And, in keeping with Lord and Taylor's tradition of supporting emerging
talent, the store is conducting the first annual contest to re-create the Lord
and Taylor Rose from submissions of original art work by artists from around
the world. "We are planning to bring back the Lord and Taylor Rose each
Spring, each time a different version created by a different artist," says
Jane Elfers, President and Chief Executive Officer. Artists, graphic designers
and photographers can get details and contest rules by visiting
www.lordandtaylor.com/rosecontest. Registration and submissions will take
place online through May 26. Industry experts will select 60 entries and their
images posted on the website on June 9. The public will have the opportunity
to vote for their favorites, one vote per e-mail. The first round of the vote
will close at midnight, June 22. Thirty top entries will be posted on the
website, June 25, and the second round of voting will begin, ending at
midnight, June 30. The winner will be announced on July 2. Besides having his
or her Lord and Taylor Rose showcased in the store flagship's Fifth Avenue
awnings and windows as well as in shopping bags, boxes, gift cards and in-
store visuals in all Lord and Taylor stores next Spring, the winner will
receive a $10,000 cash award and multiple mentions in national and
international press.
The re-launch of the Rose is part of the Lord and Taylor rebranding
campaign that has created an exciting buzz in the fashion industry since last
Fall. The campaign, created by David Lipman, Chairman of LIPMAN, the leading
branding and integrated advertising agency, aims to modernize the store's
image, showcasing the results of Elfers' much talked about commitment to
upgrading merchandise assortments, in-store services and amenities and brand
packaging while upholding Lord and Taylor's 182 year history.
About Lord and Taylor
Lord and Taylor is an upscale specialty department store with 47 stores in
nine states and theDistrict of Columbia. Lord and Taylor has built a
reputation for attentive customer service and high-quality merchandise focused
on apparel and accessories. Founded in 1826, Lord and Taylor is America's
oldest department store and one of America's premier retailers.
SOURCE Lord and Taylor
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