MediaWhiz Acquires LeadROI(TM) Lead Management System

"The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward," said Ed Kats, Executive Vice President of MediaWhiz.

LeadROI provides unparalleled end-to-end visibility into the campaign process, from initial lead generation to sales conversion. The robust and scalable system has been used by dozens of direct marketers to streamline lead generation program management and boost company sales performance. Some of its most notable features include Interactive Dashboards / Reporting, Automated Lead Distribution, Workflow Management, Campaign Management, Pipeline Management, and an Integrated Auto Dialer.

"MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level," said Raj Parekh, Founder of LeadROI. "Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential - to drive better ROI for companies across additional verticals such as automotive and insurance."

With the LeadROI platform, MediaWhiz now has one of the most complete lead generation service offerings in the online advertising industry. "A robust lead management system is a great addition to our MediaWhiz Leads offering, which includes our Full Service Lead Programs(TM), Registration Services(TM), and our Premium Lead Marketplace, LeadVIP(TM). It sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns," concluded Ed Kats.

About MediaWhiz

Founded in 2001, MediaWhiz has grown steadily to become a leader in the online advertising space. MediaWhiz provides its clients with five results driven marketing services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing.

Over 3,000 advertisers across dozens of verticals leverage the innovative solutions and online advertising expertise of MediaWhiz to improve their online marketing results. The MediaWhiz advertising network consists of over 30,000 top online publishers, who leverage MediaWhiz to maximize the profitability of their Web traffic. Learn more at www.mediawhiz.com, or call 888-866-WHIZ.

MediaWhiz has approximately 140 employees between offices inNew York (corporate headquarters),Atlanta and Ft. Lauderdale.

About LeadROI, Inc.

Founded in 2004, LeadROI, Inc. (http://www.leadroi.com) is led by President Raj Parekh. LeadROI offers the mortgage industry a web-based lead and customer relationship management solution. The proprietary software streamlines new customer acquisition, improves productivity, maximizes sales conversion, and provides critical insight into production metrics. LeadROI links lenders and brokers with lead aggregators, and provides a variety of point-of-sale tools, including credit reports, pricing, and transferring data to loan origination systems. Client profiles include retail and correspondent lenders, savings and loans, net branches, and mortgage brokers.

SOURCE MediaWhiz

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