Published:
Fresh & Easy to Give Away Free 'Bag For Life' For Earth Day
EL SEGUNDO, Calif., April 8, 2008 /PRNewswire/ -- In celebration of Earth
Day, Fresh & Easy Neighborhood Market today announced its 61 stores will bag
groceries with free reusable "bags for life" for customers on April 22nd. The
company encourages customers to reuse these bags and lessen their impact on
the environment.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080408/AQTU198)
Fresh & Easy offers its customers two different types of reusable bags,
including a $2.50 canvas bag and a plastic reusable "bag for life," which
retails for $.20. The "bag for life" is larger and more durable than standard
grocery bag and, if damaged, Fresh & Easy will replace the bag for free,
forever. These bags are made with recycled material and are 100% recyclable.
"We want to make it easier for our customers to make more environmentally
friendly decisions," said Tim Mason, Fresh & Easy CEO. "If everyone in the
neighborhood shops with reusable bags, we can really make a difference."
Fresh & Easy has made a considerable effort to be a good neighbor and
steward of the environment. For example, the company only sells energy
efficient light bulbs, uses LED lighting in external signs and freezer cases,
offers plastic, aluminum and glass recycling, and provides preferred parking
for hybrid vehicles.
More broadly, Fresh & Easy has committed to build LEED (Leadership in
Energy and Environmental Design) certified buildings and voluntarily joined
the California Climate Action Registry to disclose its greenhouse gas
emissions. At its distribution center inRiverside the company invested
$13 million in a solar roof installation, which is one ofCalifornia's largest
at 500,000 sq. ft.
More information regarding Fresh & Easy Neighborhood Market can be found
at http://www.freshandeasy.com.
SOURCE Fresh & Easy Neighborhood Market
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Copyright © 2009, NewsBlaze,
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