myShape(R) Offers Moms What They Really Want This Mother's Day

Innovative Mother's Day Gifts, Online; Women's Fashion Retailer Offers Personal Shops Filled With Clothes That Fit and Flatter a Woman's Body Shape, Personal Style and Fashion Preferences!

myShape® (www.myshape.com) will make shopping for Mother's Day gifts easier than ever, and gives moms a way to ask for and receive the gifts they really want -- through their own Personal Shop and a WISH LIST that can't fail! myShape redefines shopping for Mother's Day gifts with a personalized shopping approach -- offering each woman a Personal Shop with clothing that flatters her shape, matches her measurements and reflects her style and fit preferences.

"Women of all ages are realizing the value of comfort and the confidence that comes from looking good," says Patty Fox, Chief Creative Officer at myShape.com. "That's why we created Personal Shops, places where women can shop for clothing online that will fit and flatter them. We also provide simple dressing strategies like choosing clothing that can be layered to accommodate different needs throughout the day, and infusing your wardrobe with a few fashion pieces. A great print, a fun color palette, simple outfits? These are things all moms can relate to!"

myShape also believes that moms (or the people shopping for them!) don't want to spend tons of time looking for something that is just right. myShape's WISH LIST takes the guesswork out of the equation by giving moms a chance to shop for their favorite items and others a chance to purchase for mom simply by viewing her WISH LIST. myShape.com will make a donation for every WISH LIST created to the Starlight Starbright Foundation, an organization that supports seriously ill children and their families.

By simply creating her profile to set up her Personal Shop on myShape.com and choosing her favorite items for her personal WISH LIST, she'll then be able to share her Mother's Day wishes with friends and family. Loved ones will receive an email with a link to her myShape WISH LIST where they can purchase gifts that she already picked out and will love -- it's that easy! And to surprise Mom, myShape also offers gift certificates.

myShape offers a full range of the ultimate gift ideas to satisfy all moms -- including vibrant printed dresses that can be worn as part of a suit when layered with a sweater or blazer. There are also easy layering knits such as cardigans and sweaters in buttery pastels or rich metallic colors. Retro boxy jackets in timeless prints are just the thing to layer over casual pants and bright tees while we can also expect to see stylish lightweight denim trousers that are great for work or play.

About myShape®

myShape® is the innovative women's fashion site that is changing the way women shop. myShape provides each member with her own Personal Shop filled with relevant choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters(TM).