On Your Mark ... Get Grits ... Roll!

Competitors prepare all year for a mere 10 seconds to roll in a baby pool filled with Quaker(R) Instant Grits. Contestants weigh in before and after their roll and the one with the most grits adhering to him or her wins. The "Quaker Instant Grits Roll" is a unique event and a tradition that requires contestants to employ true strategy for using their bodies and clothing to accumulate the most grits.

This year, the kids' Roll will begin at 1 p.m. on Saturday, April 12, and the adult Roll will begin at 1 p.m. on Sunday, April 13. The winner of each Roll will receive a cash prize and commemorative Quaker Instant Grits towel.

Grits -- Not Just for Breakfast Anymore

Grits, the ultimate expression of Southern cooking, has not only been embraced by other mainstream regions of the country, but it has also expanded beyond the breakfast table. In fact, Quaker offers families' three varieties: Instant, Old Fashioned and Quick Quaker Grits, which are so versatile they can be eaten for breakfast, lunch or even dinner.

"Quaker Grits are a Southern tradition enjoyed by generations, who have grown up eating it every day," says Lauren Kramer-Dover, director of marketing for Quaker Grits. "One of the original comfort foods, Quaker Grits is a delicious and nourishing way to start the day or enjoy as a tasty side dish."

The festival, which Quaker Instant Grits has been a lead sponsor of for the last 20 years, includes kids' activities, arts, crafts and live music not to mention a taste of delicious Quaker Grits flavors. Throughout the weekend, festival visitors can also register to win Quaker Instant Grits T-shirts and receive free Quaker Instant Grits samples.

For those who can't make it down toSt. George for the World Grits Festival, satisfy your taste of the South with delicious recipes using Quaker Grits by visiting http://www.QuakerGrits.com.

About World Grits Festival

For 23 years,St. George, the self-proclaimed Grits Capital of the World, has attracted thousands of visitors to its festival. The World Grits Festival has also been named one of the top 20 events in the Southeast for the month of April by the Southeastern Tourism Society. The "Roll in the Quaker Instant Grits" contest is the headline attraction, along with a lot of grits consumption, music, rides, games and activities. The World Grits Festival is located inSt. George, S.C., on Highway 15, just off I-26, betweenCharleston andColumbia. Festival hours are 3 p.m. to 10 p.m. on Friday, April 11; 9 a.m. to 10 p.m. on Saturday, April 12; and noon to 5 p.m. on Sunday, April 13.

About Quaker Grits

Quaker is the leading grits brand and has been a family favorite for more than 100 years. Made from pure, milled white corn, grits are traditionally consumed as part of a side dish or alone as a hot cereal. Quaker Oats sells grits under the Quaker(R) and Aunt Jemima(R) brand names and offers the product in three varieties: Old Fashioned, Quick and Instant (original and flavored).

SOURCE Quaker Instant Grits

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