Saving the Rainforest One Wrist at a Time

Save Your World(TM) Celebrates Earth Day All Month Long With Save Your Rainforest(TM) Wrist Bands

Each Wristband Saves One Acre of Rainforest for a Year!

Earth Day is April 22, and Save Your World (http://www.saveyourworld.com) celebrates during the entire month of April by offering its Save Your Rainforest wrist bands for $5 each. Each wrist band sold saves one acre of rainforest for one year. 100% of the profits are donated directly to the rainforest conservation concession. These wristbands are available at Vitamin Shoppe locations nationwide outside New York City.

"Save Your World is committed to protecting our world's natural resources," explains Scott Cecil, President of Save Your World. "We believe that people can live in harmony with nature, and it's important to protect areas rich in plant and animal biodiversity for future generations."

"The Vitamin Shoppe is thrilled to be partnering with Save Your World to help save the Rainforest," said Gail Mullery, Category Manager for The Vitamin Shoppe. "Just by purchasing a product, customers can make a difference; it's simple and easy to help."

One Product = One Acre of Rainforest Saved for One Year(TM). This simple statement is the cornerstone of Save Your World's "green" business model. Through an innovative leasing program that is the first of its kind globally, Save Your World is helping to preserve 200,000 acres of Guyana rainforest for 30 years from logging and other destructive development -- a conservation concession rather than a timber concession. Through contributions and product sales, Save Your World helps pay the annual lease fees required to maintain the agreement with the Guyana Forestry Commission. This South American rainforest project is on the oldest geological shield in the world, and is one of the richest areas of plant and animal biodiversity in the world.

Save Your World is the first American company to introduce a full line of personal care products infused with pure organic yerba maté and organic aloe vera. In addition to wristbands, the company sells Save Your Hair(TM) shampoo and conditioner, Save Your Skin(TM) shower gel, body lotion and exfoliating soap, and Save Your Body(TM) Castile body wash soap; and every product sold saves one acre of rainforest for one year.

WHERE TO BUY WRISTBANDS:

Save Your Rainforest wristbands are available online at http://store.saveyourworld.com/Wristband-p/bsyr.htm, through Vitamin Shoppe stores nationally, and through regional and local natural product stores. Other retail locations are invited to join The Vitamin Shoppe and will be provided wristband display boxes, Celebrate Earth Day shelf talkers, and display attachments for their stores.

TRADESHOW INFORMATION:

Save Your World(TM) products will be available at the Seattle Green Festival on April 12th and 13th, the Chicago All Things Organic Tradeshow from April 27th to 29th, and at the Chicago Green Festival on May 17th and 18th.

CIVIC ORGANIZATION OPPORTUNITIES:

The Save Your Rainforest wristband program supports charitable organizations that wish to focus on a conservation mission while also funding their organization's goals. Save Your World(TM) developed this program for organizations such as Boy Scouts, Girl Scouts, Cub Scouts, Brownie, Adventure clubs, school or sports organizations -- anyone who is concerned about "green" initiatives. For more information, please visit: http://store.saveyourworld.com/category-s/27.htm.

FRIENDS OF THE RAINFOREST CLUB:

Save Your World has also launched an exclusive club for customers who wish to display their pride in helping to "Save Your Rainforest." Members can display their name(s) on Save Your World's online listing called "Friends of the Rainforest." The number of rainforest acres saved by their purchases is displayed over the course of their membership. Each member receives a Save Your World(TM) adjustable cap as a gift for joining the club. To learn more, or to join, please visit http://store.saveyourworld.com/Rainforest-Friends-s/36.htm.

About Save Your World(TM)

Founded in 2006, Save Your World(TM) is a green company made up of family and friends who share a passion for preserving the world's natural resources. Save Your World(TM), under the brands Save Your Skin(TM), Save Your Hair(TM), and Save Your Body(TM), introduced the first pure organic yerba mate-infused, all-natural personal care product line in the U.S., with the mission to Save Your Rainforest(TM) through the product pledge "One Product = One Acre of Rainforest Saved for One Year(TM)." Products are available in a complete line of pure organic yerba maté and pure organic aloe vera-infused natural shampoos, conditioners, body lotions, shower gels, body wash and exfoliating soaps with glycerin. Save Your World(TM) goes to great lengths to ensure that its natural products are made in an environmentally-sensitive manner and pledges:

--  fair trade practices will always be our policy
--  no animal by-products will ever be used
--  we will not test our products on animals
--  raw materials will be biodegradable
--  packaging will be made of recycled or recyclable materials.
    

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